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Nin and Nathan met in 1991 on the first day of their design course at Middlesex University. Daddy, their first design company was established the week they left. After experimenting with a 'Daddy' T-shirt range, they began to see an opportunity for their own brand and Daddy evolved into a successful menswear label. The first-hand experience of creating and managing a new product reinforced their commercial strengths and in 2002 the creative consultancy offering was relaunched as Bose Collins.