A Splash of Color in the Desert: Simone Massoni Illustrations for BeCorcoran in Scottsdale
At Aprils BeCorcoran event, at the Fairmont Scottsdale Princess, Italian illustrator Simone Massoni played a central role in shaping the visual identity of the conference.
His bold, graphic designs appeared across stage signage, merchandise, and event materials, creating a unified aesthetic throughout the three-day gathering.
Simone’s work, with its clean lines and colorful palettes, helped establish a distinct visual tone for BeCorcoran, setting it apart from traditional real estate conferences.
Animations based on Simone’s illustrations were incorporated into presentations and digital displays, further integrating his style into the event’s programming.
The BeCorcoran Scottsdale attendees responded really positively to the branding, with many noting the consistent, high-quality design across merchandise and event spaces.
Simone’s contributions not only enhanced the event’s look and feel but also offered Corcoran agents and guests a memorable visual reference tied to the broader goals of the conference: to connect, reflect, and look ahead at trends across global real estate markets.
Simone Massoni’s suite of illustrations for the conference branding.
BeCorcoran 2025 combined professional development sessions, keynote addresses, and social events, all against the backdrop of Scottsdale’s desert setting — with Simone’s artwork providing a strong, recognizable visual anchor throughout.
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