A Splash of Color in the Desert: Simone Massoni Illustrations for BeCorcoran in Scottsdale

Simone Massoni

Apr 28

At Aprils BeCorcoran event, at the Fairmont Scottsdale Princess, Italian illustrator Simone Massoni played a central role in shaping the visual identity of the conference.

His bold, graphic designs appeared across stage signage, merchandise, and event materials, creating a unified aesthetic throughout the three-day gathering.

Simone’s work, with its clean lines and colorful palettes, helped establish a distinct visual tone for BeCorcoran, setting it apart from traditional real estate conferences.

Animations based on Simone’s illustrations were incorporated into presentations and digital displays, further integrating his style into the event’s programming.

The BeCorcoran Scottsdale attendees responded really positively to the branding, with many noting the consistent, high-quality design across merchandise and event spaces.

Simone’s contributions not only enhanced the event’s look and feel but also offered Corcoran agents and guests a memorable visual reference tied to the broader goals of the conference: to connect, reflect, and look ahead at trends across global real estate markets.

Simone Massoni’s suite of illustrations for the conference branding.

BeCorcoran 2025 combined professional development sessions, keynote addresses, and social events, all against the backdrop of Scottsdale’s desert setting — with Simone’s artwork providing a strong, recognizable visual anchor throughout.

#SimoneMassoni #BeCorcoran #ScottsdaleVibes

CorcoranBrandingScottsdale IllustrationsIllustration

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

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