Graham Roumieu Brings Canadian Tuxedo to Life for Perfumehead’s Art of Elysium Campaign

Limited EditionArtist CollaborationsGraham Roumieu
Written By Dutch Uncle

Graham Roumieu, celebrated illustrator and author, lends his signature wit and visual storytelling to Perfumehead’s Canadian Tuxedo, a fragrance that captures the essence of denim’s rugged charm and timeless sophistication.

Known for his evocative and often humorous work—think satirical Bigfoot biographies—Roumieu brings a uniquely tactile energy to this collaboration, blending artistry and olfactory inspiration in support of The Art of Elysium.

Canadian Tuxedo is part of a limited-edition collection that features nine distinct fragrances, each represented by a different artist. Roumieu’s contribution is as evocative as the scent itself, which master perfumer Céline Perdriel describes as "seductive and casual—like denim on starlets." With top notes of coriander and mandarin, a heart of cumin and cedarwood, and a warm base of tonka bean and Peru balsam, the fragrance is a sensory tribute to the understated glamour of blue jeans.

Perfumehead, founded by Daniel Patrick Giles in Los Angeles, is known for blending fine craftsmanship with cultural storytelling. Its ethos, rooted in creating extrait de parfum—the most concentrated and luxurious form of fragrance—resonates through every detail of Canadian Tuxedo.

Roumieu’s dynamic illustration pairs seamlessly with the fragrance, encapsulating its bold yet approachable spirit.

Art Of Elysium Collection: MELANIE PULLEN / PAUL WEEKS / MICHAEL MULLER / GRAHAM ROUMEU / LUIS MORA / SAMUEL QUINTO / TASYA VAN REE / PROSPEX PARK / KRISTA MACHOVINA

This collaboration is more than a celebration of art and scent. It’s a commitment to giving back.

The campaign, benefitting The Art of Elysium, brings together a diverse roster of artists, including A Limited Edition project featuring nine artists:

  1. Melanie Pullen @melaniepullen

  2. Paul Weeks @weeks52

  3. Michael Muller @michaelmuller7

  4. Graham Roumieu @graaaham

  5. Luis Mora @luismoraphoto

  6. Samuel Quintero @quxntero

  7. Tasya Van Ree @tasyavanree

  8. Prospex Park @prospex_park

  9. Krista Machovina @seaskyart

Each rtist supporting this nonprofit organization’s mission of empowering artists and creating meaningful community programs.

Explore Graham Roumieu’s artwork and the full collection at Perfumehead and Just One Eye.

Each fragrance reflects a commitment to artistry and meaningful impact.

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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