HARAP ALB: A Romanian Fairytale illustrated by SADDO for OGRADA

SADDOIllustration
Written By Dutch Uncle

'Dive deep into the mystical realm of Romanian folklore with "HARAP ALB".

This iconic fairytale, which has captivated generations in Romania, revolves around the journey of a heroic prince. Overcoming insurmountable challenges, and with the help of several allegorical characters, the prince proves his worth and reclaims his rightful throne. The story beautifully encapsulates themes of identity, bravery, and friendship.

The timeless tale is being reimagined and brought to life through fashion, thanks to a remarkable collaboration between @ograda.srl and @saddo.ro. Launching Sunday 1st October, the new fashion collection is adorned with intricate prints and embroideries, drawing inspiration from the enchanting artwork of SADDO.

The mesmerizing poster for this event, which beautifully mirrors the ethereal nature of the fairytale, is designed by the talented @minunachecom.

Witness a blend of tradition and contemporary design, and let "HARAP ALB" transport you to a world where art and fashion intertwine seamlessly.

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Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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