New York Mag 2024 Holiday Gift Guide: Illustrations by Javi Aznarez

Editorial IllustrationJavi Aznarez
Written By Dutch Uncle

New York Magazine’s 2024 Gift Guide features captivating illustrations by Javi Aznarez, whose vibrant street scenes capture the essence of New York City’s iconic shopping neighborhoods. Through javi’s illustrations, readers are taken on a visual journey through some of the city’s most popular retail districts, each representing a distinct price range and unique atmosphere.

The guide begins in Chinatown and the Lower East Side, areas known for budget-friendly shopping. Here, Aznarez’s illustrations depict the eclectic charm of these neighborhoods, where thrift stores, vintage boutiques, and rock-and-roll shops offer treasures for under $50. His work highlights the gritty, creative energy that defines these bustling streets, where shoppers can find hidden gems and quirky fashion.

New York Magazine / $0-49 Lower East Side Shopping / illustration by Javi Aznarez

The journey then moves to the West Village, showcasing mid-range shopping with a budget of $49-$199. Aznarez captures the cozy and artistic spirit of the West Village, with its boutique shops and charming storefronts nestled along tree-lined streets. This neighborhood, blending bohemian flair with a touch of luxury, offers everything from artisanal clothing to unique home goods in an intimate setting.

New York Magazine / $50-$199 West Village Shopping / illustration by Javi Aznarez

Finally, the illustrations bring readers to the upscale elegance of Fifth Avenue on the Upper East Side, where iconic stores like Tiffany’s, Saks, and Bergdorf Goodman provide a luxurious shopping experience. In this scene, Aznarez portrays the magic of the holiday season, with elaborate storefront displays and fur-clad shoppers, as children gaze in awe at the high-end holiday displays.

New York Magazine / $200 upwards Upper East Side Shopping / illustration by Javi Aznarez

With Aznarez’s illustrations leading the way, New York Magazine’s Gift Guide Issue captures the diverse spirit of NYC’s retail culture, making it a festive and visually stunning holiday edition.

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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