NIKE Teams Up with Hsiao Ron Cheng for Iconic Michael Jordan Murals in China

NIKE ChinaMuralshsiao-ron+cheng
Written By Dutch Uncle

NIKE's collaboration with illustrator Hsiao Ron Cheng brings Michael Jordan's legacy to life across China. Hsiao, an up and coming talent, created 3 x stunning murals for NIKE stores in Chongqing, Beijing, and Shenzhen.

Her ethereal yet powerful depictions of Jordan @jumpman23 blend seamlessly with NIKE's dynamic spirit, capturing the legend's profile in a unique and compelling way.

The creative team behind the project are @royalclubsh and creative director Ken Keflione (@keflione)

The collaboration marks another chapter in NIKE's history, uniting art and sport for a captivating celebration of basketball's greatest icon.

Visit NIKE stores in China to see Hsiao’s artworks firsthand.

Dutch Uncle

Founded in 2006 Dutch Uncle is an award winning agency with offices in London, New York and Tokyo.

We represent and source talent for companies looking to commission animation, illustration, design & data visualizations. 

Our creative management team nurtures the artists we represent by encouraging and supporting their personal development and projects. We help coordinate and produce their fine art projects including exhibitions, products and publications.

Our team has expert knowledge and experience with image licensing, copyright and trademarks and can handle the full production process from creative sign-off to the final delivery of project content.

https://www.dutchuncle.co.uk
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