NIKE Teams Up with Hsiao Ron Cheng for Iconic Michael Jordan Murals in China

NIKE's collaboration with illustrator Hsiao Ron Cheng brings Michael Jordan's legacy to life across China. Hsiao, an up and coming talent, created 3 x stunning murals for NIKE stores in Chongqing, Beijing, and Shenzhen.

Her ethereal yet powerful depictions of Jordan @jumpman23 blend seamlessly with NIKE's dynamic spirit, capturing the legend's profile in a unique and compelling way.

The creative team behind the project are @royalclubsh and creative director Ken Keflione (@keflione)

The collaboration marks another chapter in NIKE's history, uniting art and sport for a captivating celebration of basketball's greatest icon.

Visit NIKE stores in China to see Hsiao’s artworks firsthand.

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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