Satoshi Hashimoto illustrations on the Winchester White website
Japanese illustrator Satoshi Hashimoto has played a major role in shaping the visual identity of Winchester White, creating an extensive collection of illustrations for the London-based lettings and property management company.
Commissioned by Simon Menhinick, Founder and Creative Director of The Playground, Satoshi’s work has become an integral part of the brand, helping establish a distinctive and recognisable visual language across its communications.
Satoshi Hashimoto illustrations on the Winchester White website
Making Lettings More Human
Winchester White helps homeowners rent out their properties, taking care of everything from finding suitable tenants and organising contracts to managing properties and dealing with the day-to-day responsibilities of being a landlord.
The company offers a more personal alternative to the traditional estate agency, aiming to make letting a home straightforward and stress-free. Its services also include corporate lettings, helping international companies find accommodation in London for employees relocating to the city.
At the heart of the brand is a simple proposition: giving homeowners more time to do the things that matter. This emphasis on people, everyday life and a more considered approach to property management provides the context for Satoshi’s extensive illustration work.
Building a Distinctive Brand Identity
Rather than being confined to a single campaign, Satoshi’s illustrations have become a recurring feature of Winchester White’s branding. His work appears across the company's communications, helping give the business a consistent visual identity and a recognisable personality.
The illustrations support Winchester White’s ambition to present property management in a more approachable and human way, moving away from the familiar visual conventions of the estate agency sector. They bring continuity to the brand while providing a flexible visual language that can be used across different applications and communications.
The collaboration demonstrates how illustration can contribute to the development of a brand over time, becoming much more than an individual creative commission.
Credits
Illustrations: Satoshi Hashimoto
Client: Winchester White
Commissioned by: Simon Menhinick, Founder & Creative Director, The Playground
Represented by: Dutch Uncle
Explore more of Satoshi’s illustration portfolio.
