Simone Massoni Illustrates Collection Point Magazine

Reimagining the Modern Transit Hub

Simone Massoni has created a series of illustrations for Collection Point, the magazine published by Cubic Transportation Systems. Commissioned by Carla Frank, Creative Director of Carla Frank Creative + Co., the work accompanies a feature exploring the changing role of transport hubs in contemporary urban life.

Titled Station Destination, the feature considers how railway stations and transport interchanges are evolving beyond their traditional function as points of departure and arrival. Increasingly, these spaces are becoming destinations in their own right, incorporating galleries, restaurants, retail, green spaces, cultural programmes and places for people to meet.

Simone's illustrations bring a lively human dimension to this idea. Travellers exchange greetings, browse shops and explore their surroundings, while suitcases, fashion and familiar moments of travel provide a recurring visual thread throughout the feature. His distinctive character work offers a playful interpretation of the changing relationship between public transport, architecture and everyday urban experience.

The illustrations appear across several spreads in the second issue of Collection Point, published in September 2025. A restrained palette of pink, yellow, green and blue, combined with confident black linework, gives the editorial feature a cohesive visual identity, moving between full-page illustrations and smaller moments integrated into the magazine's layouts.

The publication was reintroduced by Carla Frank Creative + Co. as a thought-leadership platform for Cubic Transportation Systems, bringing together perspectives on transportation innovation, infrastructure and the future of urban mobility.

Explore more of Simone Massoni's work

Discover more illustration and animation by Simone Massoni in his Dutch Uncle portfolio. Visit Dutch Uncle to discover our roster of internationally represented illustrators, artists and animators, and find out more about Dutch Uncle Studio.

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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