Simone Massoni illustrations for Ferrarelle Water

Illustrations by Simone Massoni for Ferrarelle water, a true marvel of nature, take us on a visual journey from the volcanic slopes to the only cold water geyser in Europe.

Ferrarelle's water emerges after a lengthy underground voyage, bursting onto the scene and gracing the dinner tables of Italians across the country. Packed with essential minerals and 100% natural microbubbles, it remains as pristine as the moment it gushed forth from the earth.


With Ferrarelle as the client and Havas PR as the creative agency behind this artful campaign, Simone Massoni's illustrations brilliantly capture the essence of this natural wonder. They not only tell a story but also celebrate the purity and uniqueness of Ferrarelle water. The combination of art and nature showcases how this remarkable water source has become an integral part of Italian culture and daily life.


Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

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