A Comprehensive Guide to Submitting Artwork to an Illustration Agency


Your Ultimate Guide to Navigating Artwork Submission Protocols for Illustration Agencies

Illustration by Hey Neighbor

As an agency we are always on the lookout for fresh talent and unique artistic styles, making them a great avenue to kickstart your career as an illustrator.

However, with the sheer volume of submissions we receive, it's essential to understand how to make your work stand out and reach the right audience. We’ve been asked a lot about what are the best protocols and how best to submit your work, so we figured why not write a short guide to help you out.

In this guide, we'll walk you through some professional and strategic steps to ensure a successful submission to us and other illustration agencies.


Determining Your Readiness for Agency Representation

Before we dive into the submission process, it's crucial to assess your readiness for representation by an illustration agency. Understand that securing an agent shouldn't be your immediate goal right after completing your education. It's not a guaranteed shortcut to instant success. Instead, you need to demonstrate professionalism and dedication to your craft.

‘Determining Your Readiness’ Animated by Hey Neighbor

While an extensive client list isn't necessary, there's a significant difference between a portfolio designed for personal use and one that showcases your professionalism as a professional illustrator.


Good Submission Protocols

‘Good Submission Protocols’ Animated by Hey Neighbor

Every illustration agency may have its unique submission preferences, so thorough research on each agency is key before making your move.

Below, we've compiled a list of UK illustration agencies along with their specific submission guidelines. While this list isn't exhaustive, we've included essential considerations to help you succeed.


A List Illustration Agencies and their Submission Methods:

  • Dutch Uncle

    • Submission Method: Utilize the dedicated submissions form at dutchucle.co.uk/submissions to upload your work, provide website and Instagram links, and answer questions about your experience and location.

  • Arena

    • Submission Method: Welcomes submissions from unique professional illustrators via the provided form under 'contact'.

  • The Artworks

  • Debut Art

    • Submission Method: Email info@debutart.com with a link to your website or social media, an introduction, and a PDF showcasing your work.

  • Handsome Frank

  • NB Illustration

    • Submission Method: Email a brief introduction and 72dpi RGB JPEGs (1MB max) to submissions@nbillustration.co.uk. Be cautious, as emails with only a link may end up in spam folders.

  • Agency Rush

  • Bright Agency

    • Submission Method: Upload a PDF with at least ten samples via their online form, including a link to your website.

  • Roar Illustration

    • Submission Method: Utilize their online form and monitor their social media for new artist intake announcements.

  • B&A Reps (Bernstein & Andriulli)

  • Oskar Illustration

  • JSR Agency

  • Lemonade Illustration Agency

    • Submission Method: Follow their strict guidelines via email at studio@lemonadeillustration.com. Include a link to your website and a concise explanation of your approach.

  • Jelly London

    • Submission Method: Send an email to submission@jellylondon.com. While specific guidelines are not outlined, consider the general considerations provided in this guide.

  • Central Illustration Agency

  • The Artworks

  • Heart Agency

    • Submission Method: Send a website link and provide a brief explanation of why you seek representation to mail@heartagency.com.

  • Illustration X

    • Submission Method: Utilize their online form for submissions. Note that students are discouraged from applying.

  • The Different Folk

    • Submission Method: Send them an email with no less than six jpgs of your work and a link to any relevant sites.hello@thedifferentfolk.com

  • How Do You Do

    • Submission Method: Send them an email with no less than six jpgs of your work and a link to any relevant sites studio@howdoyoudoagency.com


Common Considerations for Submitting Work to an Illustration Agency

To maximize your chances of success, here are some common considerations to keep in mind when submitting your work:

  • Familiarize Yourself with Guidelines: Read and follow each agency's submission guidelines meticulously.

  • Image Format: Send low-resolution JPEGs (72dpi) optimized for web display, with a maximum width or height of around 1000px to ensure quick loading and prevent inbox congestion.

  • Introduction: Introduce yourself briefly, providing a few sentences about your background, artistic style, and reasons for seeking representation.

  • Professionalism: Maintain a professional, personalized, and error-free email, even in the informal industry of illustration.

  • Client List: Feel free to include a concise client list.


For further reading check out :

  1. Rebecca Fulleylove’s article for Creative Review :

DO YOU NEED REPRESENTATION AS A CREATIVE?’

creativereview.co.uk/representationagent-producer-creative

2. TOM MAYs article in Creative Boom :

‘How to get represented by an illustration agency’

creativeboom.com/tips/tips-from-agents-on-how-to-get-represented-as-an-illustrator/

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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