THE ORDER OF GENTLEMEN.
The origins of this campaign came directly from the research conducted with our target audience. The men that were interviewed spoke of Gentleman Jack as something they were invited into, a club that represented a step up in sophistication and arrival at a new stage in their lives. They wanted it to fee special and personal, but also wanted it to act as a symbol that showed the world they were on the 'Gentlemen's Path'. The order of the Gentleman embraces those ideals.
- Arnold WW