Production: Dutch Uncle
Direction / Illustration: Noma Bar
Animation: Ale Pixel Studio
Creative Direction: Rob Schwartz
Art Direction: Justin Solitrin
Producer Holly Langley
Voice: Jennifer Anniston
What makes smartwater so smart? With a little inspiration from the clouds and a drop of wit, we set out to create badge-brand recognition for smartwater. Working with the illustrator Noma Bar, our fresh and fluid animation, voiced by Jen Aniston, shows the brand’s journey to purity perfection and distills its proprietary process for consumers, without watering it down.
A HUGE thank you to you all!
Noma, Ale, Guadalupe, Helen, you guys have been all-stars. Kindest thanks and sincerest appreciation for all the hard work and patience. I look forward to more opportunities to work together in the near future.