Noma Bar
Noma Bar (born 1973) is an Israeli animation director, graphic designer, illustrator and artist, based in London. Bar's work has been described as "deceptively simple", featuring flat colours, minimal detail and negative space to create images that often carry double meanings that are not immediately apparent. The goal is for 'maximum communication with minimal elements.’

Noma Bar (born in 1973) is a graphic designer, illustrator and artist. His work has appeared in many media publications including: Time Out London, BBC, Random House, The Observer, The Economist and Wallpaper*. Bar has illustrated over one hundred magazine covers, published over 550 illustrations and released three books of his work: Guess Who - The Many Faces of Noma Bar, Negative Space and Bittersweet a 680 page 5 volume monograph produced in a Limited Edition of 1000 published by Thames & Hudson.
Bar's work has become well known throughout the world, winning many industry awards; more recently a prestigious Gold Clio for his animation & direction work for the NewYork Presbyterian Hospital, a campaign to highlight new frontiers in cancer treatments.
He has also won a Yellow Pencil award at the D&AD Professional Awards and his London Design Festival exhibition 'Cut It Out', was selected as one of the highlights of the festival. The project was nominated in the graphics category for the Design Museum, Designs Of the Year.
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Animation - 'BE FUTURE POSITIVE' Directed by NOMA BAR for DRAX
“
I am after the maximum communication with minimum elements
”
- Noma Bar
Bittersweet
Limited Edition Monograph
Published by Thames & Hudson
ANIMATION
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