Global Advertising network Lowe and Partners has launched an App designed to take users on a beautifully crafted journey across its network, from cities including Detroit, Buenos Aires, Mumbai and Bogota, to Shanghai and London – all cities where Lowe has agencies. The design team at Lowe and Partners in London based the App design around an animation that brings the App to life. The home screen is a global skyline of cities where there are Lowe Agencies. Iconic buildings like the London Eye, the Palace of Culture in Warsaw, the Casa Rosada in Buenos Aires, the Shanghai World Financial Centre and the Centenario Stadium in Montevideo represent agencies, while famous modes of transport like the Yellow Cab, Bullet Train, Black Taxi and Tuk Tuk are animated driving along the road below. Lowe partnered with development company, CompSoft, in building the Parallax for the App.
The origins of this campaign came directly from the research conducted with our target audience. The men that were interviewed spoke of Gentleman Jack as something they were invited into, a club that represented a step up in sophistication and arrival at a new stage in their lives. They wanted it to fee special and personal, but also wanted it to act as a symbol that showed the world they were on the 'Gentlemen's Path'. The order of the Gentleman embraces those ideals. - Arnold WW
Pattern design for Air Jordan 1 Year of the Horse 2014 special edition.
Launching soon in Asia and worldwide.