A cross section of some of the more recent projects we have worked on.

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Chineasy - illustrated by Noma Bar

Chineasy is a visual project led by Shaolan and illustrated by Noma Bar. 



Life-Enhancer Award

Chineasy has been voted the “Life-Enhancer of the year” Award by a panel of distinguished judges. To find out more about the award click here

The brainchild of tech entrepreneur and self-confessed geek ShaoLan Hsueh, the Chineasy Illustrated Dictionary is an attempt to bridge the linguistic gap between the West and China. Her system turns notoriously inscrutable Chinese characters into simple illustrations by Wallpaper* regular Noma Bar, with art direction by Crispin Jameson. A funding campaign launched in July reaped nearly £200,000 in pledges. A website is up-and-running and Brave New World Publishing plans to produce a 192-page book in 2014.

Key features: Chinese characters and phrases represented by simple – and beautifully drawn – illustrations by Noma Bar. 


Art directed by Crispin Jameson and commissioned by Brave New World.

Noma Bar - Character Illustrations - work in progress

Chineasy’s goal is to allow people to learn to read Chinese easily by recognising characters through simple illustrations. The magical power of the Chineasy method is that by learning one small set of building blocks, students can build many new words, characters, and phrases. Master a few sets of building blocks and your learning will accelerate to a whole new level. With very little effort, learners will be able to read several hundred Chinese characters and phrases and gain a deeper understanding of the historical and cultural influences behind the vocabulary. Even though there are tens of thousands of Chinese characters, only a few hundred are actually necessary to comprehend basic Chinese literature and begin to delve into Chinese culture and art.
It is my great pleasure to work with my team at Brave New World and illustrator Noma Bar to fulfil my vision. Teaching you how to read is my first baby step. I promise you, there is an exciting journey ahead of us.



Chineasy Book - Mouth

Chineasy Book - Person

Chineasy Book - Tree

Chineasy Book - Mountain

Chineasy Book - Fire

Earlier Event: January 15
Kustaa Saksi for Nike
Later Event: January 15
Tavis Coburn for Gentleman Jack