Allsopps Double Diamond: A Classic Brew Revived with Modern Flair by Satoshi Hashimoto
Allsopps Double Diamond, a historic British beer with roots tracing back to the 19th century, has made a triumphant return to the market. Known for its smooth, malty flavor, Double Diamond was once a staple of British pubs and a beloved brand for generations. However, the beer eventually disappeared from shelves, leaving behind a legacy that many beer enthusiasts fondly remembered.
Now, in a bid to reconnect with its loyal fanbase and appeal to a new generation of drinkers, Allsopps has relaunched Double Diamond with a fresh, modern rebrand. At the heart of this revival is the work of renowned illustrator Satoshi Hashimoto, whose bold, contemporary designs bring a new visual identity to the classic beer. Hashimoto’s striking artwork marries tradition with a modern aesthetic, reflecting the brand's desire to honor its heritage while appealing to today’s market.
Double Diamond has been making headlines again, and we can’t wait for you to taste it!
Satoshi Hashimoto / Double Diamond Beer Character
