Allsopps Double Diamond: A Classic Brew Revived with Modern Flair by Satoshi Hashimoto

Satoshi HashimotoIllustration
Written By Dutch Uncle

Allsopps Double Diamond, a historic British beer with roots tracing back to the 19th century, has made a triumphant return to the market. Known for its smooth, malty flavor, Double Diamond was once a staple of British pubs and a beloved brand for generations. However, the beer eventually disappeared from shelves, leaving behind a legacy that many beer enthusiasts fondly remembered.

Now, in a bid to reconnect with its loyal fanbase and appeal to a new generation of drinkers, Allsopps has relaunched Double Diamond with a fresh, modern rebrand. At the heart of this revival is the work of renowned illustrator Satoshi Hashimoto, whose bold, contemporary designs bring a new visual identity to the classic beer. Hashimoto’s striking artwork marries tradition with a modern aesthetic, reflecting the brand's desire to honor its heritage while appealing to today’s market.

Double Diamond has been making headlines again, and we can’t wait for you to taste it!

Satoshi Hashimoto / Double Diamond Beer Character

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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