“Always in my heart” : A collection by Humberto Cruz for Pull & Bear inspired by the Day of the Dead
Limited edition product range and instore graphics for the Pull & Bear store in Madero / Mexico
The Day of the Dead is one of the most emblematic traditions in Mexico, a celebration full of color and emotions that inspires and motivates us to create.
Pull&Bear has teamed up with Mexican artist Humberto Cruz on a collection called “Siempre en mi corazón” (Always in my heart), which pays homage to the Day of the Dead in Cruz's own style.
“I really like drawing characters and so for me transforming them into the style of the Day of the Dead was very fun and new for me because I had never done something like that”
This collection is made up of 7 illustrated t-shirts, 5 hoodies and 1 shirt, each of the pieces is illustrated by Humberto with colorful and vibrant designs such as skulls, bones, rabbits and phrases such as “You have to live smiling to live happy” which fuses the past with the present and invites us to embrace tradition.
Humberto took up the iconography of the traditional skulls and sought to give them a modern and urban touch with his style.
The collection is something mysterious, mischievous,
