“Be Future Positive” Animation by Noma Bar for DRAX

AnimationNoma Bar
Written By Dutch Uncle

Noma Bar, renowned for his innovative approach to visual storytelling, takes the helm in the latest animation by Drax, guiding organizations on a transformative journey toward a sustainable future. Produced in collaboration with Bandstand London and Dutch Uncle, the animation stands as a testament to the power of creative expression in conveying complex messages.

The captivating animation, clocking in at 01:34, serves as a visual manifesto for Drax's commitment to sustainability. As Noma Bar directs and designs, each frame unfolds seamlessly, delivering a compelling narrative that resonates with audiences globally. The Agency, Bandstand London, and Production Agency, Dutch Uncle, contribute their expertise, ensuring a harmonious blend of design and purpose.

@ale.pixel lends his animation prowess, bringing Noma Bar's vision to life with a dynamic energy that underscores the urgency of the sustainability journey. The voiceover, skillfully delivered by Edward Ashley, and the evocative music from Ninja Tune add layers to the narrative, making the animation a multisensory experience.

In the backdrop of this creative collaboration, Drax stands out as a guiding force. Pam Conway, Group Brand & Marketing Director, and Rose Liendl, Group Head of Brand, lead the charge, emphasizing Drax's role in helping organizations reduce carbon emissions while aligning with their commercial goals.

Notably, this animation is part of Drax's initiative in partnership with Future Positive, reinforcing the importance of sustainability in shaping a positive future. Co-founder & Director Nik Windsor, along with Strategy Director Fi Case and Design Director James Clarke, contribute to the strategic direction that underpins this visionary project.

In a world where environmental responsibility is paramount, Noma Bar's animation becomes a beacon, inspiring organizations to join the journey toward a sustainable, future-positive landscape. As the animation unfolds, it not only captivates but also invites reflection on the collective responsibility we share in steering towards a greener horizon.

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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