The Journal
The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.
This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.
A considered collection of work and ideas from the front line of contemporary illustration.
-
Filter By Artist
Brian Rea / Noma Bar / Satoshi Hashimoto / Javi Aznarez / Debora Szpilman / Simone Massoni / Ping Zhu / Klaus Kremmerz / Lucas Varela / Charlotte Trounce / Marc Majewski / Kustaa Saksi / Alessandro Gottardo (SHOUT) / YOCO / Hsiao-Ron Cheng / Jisu Choi / Graham Roumieu / Tavis Coburn / Joel Holland / Robert Nicol (MA RCA) / Clara Dupré / Marc Burckhardt / Aesthetic Apparatus / Jon Gray (Gray318) / Christian Montenegro / LAPRISAMATA / Gaku Nakagawa / Adam McCauley
FOSCARINI x BRIAN REA — Whats In A Lamp?
Brian Rea’s collaboration with Foscarini for What’s in a Lamp? transforms Italian lighting into narrative subjects. Through six animated films, Rea applies his signature "Modern Love" sensitivity to designs by Garcia Cumini and Ionna Vautrin, proving that illustration and motion can shift a lamp from a technical solution to a vessel for joy, memory, and quiet conversation.
Noma Bar x Sartorious
Noma Bar collaborated with Sartorius on a global illustration and animation campaign spanning print and digital media. Designed for international audiences, the work simplifies complex scientific processes into clear, structured visuals, ensuring consistent communication across markets while supporting messaging around laboratory research, pharmaceuticals, and advanced therapies.
Illustration and Animation in Health Insurance: How Klaus Kremmerz Illustrates Clear Communication for KOTA
Klaus Kremmerz collaborates with KOTA to create illustration and animation systems that simplify complex health insurance and benefits information. Using clear, human visuals and structured design, the project demonstrates how illustration improves user understanding, making pensions, coverage, and pricing more accessible across digital platforms.
Simone Massoni x Mr Porter — Gifts All Wrapped Up
Simone Massoni collaborates with Mr Porter and Net-A-Porter on Gifts All Wrapped Up, a festive animated campaign produced with Animade. Combining hand-drawn illustration and 2D animation, the project delivers a playful, character-led brand experience across film, social, print, and outdoor media.
Animations for RIMOWA: Narrative, Journey & Collaboration
Klaus Kremmerz Animations for RIMOWA Gifts for the Journey Ahead. A narrative-driven animation campaign. The project uses illustration and animation to position the product as a companion through life’s moments, blending storytelling, cultural context, and design to elevate luxury branding into an emotional, journey-focused experience.
Brian Rea Animates Big Feelings for The Royal Foundation Centre for Early Childhood
Brian Rea brings emotional clarity to an animated series for The Royal Foundation Centre for Early Childhood, translating complex developmental ideas into accessible, human storytelling. Through simple, expressive visuals, the films highlight how everyday interactions shape early childhood—making big feelings understandable for both families and professionals.
Noma Bar’s Animation Drives StoryCorps' "One Small Step America" PSA Campaign
Noma Bar’s signature minimalism anchors StoryCorps’ “One Small Step America” animated campaign, transforming political division into a visceral, human invitation.
By distilling complex social tensions into elegant, restrained animation, Noma strips away the noise to highlight a singular, urgent request: talk. This evocative approach ensures the message lands with profound clarity, fostering a quiet space for genuine connection and empathy.
Love Unfolded: Our Second Animation Collaboration with Hermès and Klaus Kremmerz
In a second collaboration with Hermès, Klaus Kremmerz creates a series of animated films exploring love across self, family, and friendship. Blending illustration, sound, and motion, the project spans print and digital media, showcasing Dutch Uncle’s ability to deliver emotionally resonant, multi-platform campaigns with world-class creative partners.
Klaus Kremmerz x ALEXANDER - Animation 'Virginia Woolf'
Klaus Kremmerz collaborates with ALEXANDER APP to animate Virginia Woolf’s London By Land, Sea and Air, narrated by Vanessa Kirby. The series blends illustration, sound, and animation to reimagine Modernist London, capturing its energy, innovation, and atmosphere through a richly layered, immersive storytelling experience.
The Sound of Success: Noma Bar Animates JKBX’s “Investments That Perform”
Noma Bar directs a striking animation for JKBX, transforming music royalties into a visual asset class. Produced by DutchUncle.Studio, the campaign uses Noma’s signature negative space to merge emotional resonance with financial growth. It is a minimalist masterclass, distilling complex rights into elegant, rhythmic transitions that define modern investment.
Illustrating Medical Research: Satoshi Hashimoto for Queen Mary University, London
Satoshi Hashimoto collaborates with Queen Mary University of London on a healthcare illustration project addressing polypharmacy.
His warm, character-led visuals explore the complexities of managing multiple medications, supporting research into patient experience and helping medical professionals navigate more effective, empathetic conversations around treatment, care, and daily routines.