Charlotte Trounce Brings Artistic Flair to The Rug Company’s Dubai Opening

Renowned illustrator Charlotte Trounce has brought her signature charm to The Rug Company's newest store opening in Dubai. Known for her playful yet sophisticated style, Charlotte’s work for this project perfectly complements the brand's ethos of merging artistic craftsmanship with luxury design.

Animation by Charlotte Trounce for The Rug Company

For the Dubai launch, Charlotte created a series of whimsical illustrations and animations that celebrate both the city’s dynamic energy and The Rug Company’s dedication to artistry. Her designs capture the essence of Dubai’s modern skyline, vibrant culture, and timeless desert landscapes, all while showcasing the intricate textures and colors synonymous with The Rug Company’s rugs.

The animations, displayed on digital screens and across social media, add a touch of life to the brand’s storytelling. Rugs unroll magically, patterns transform before your eyes, and geometric designs dance in a captivating rhythm, echoing the meticulous craftsmanship that defines The Rug Company’s creations.

Trounce’s ability to blend narrative and design highlights the synergy between her work and The Rug Company’s vision. Visitors to the new Dubai store are greeted with these imaginative visuals, making the shopping experience immersive and memorable.

This collaboration is a perfect example of how art and design can enhance brand identity. Trounce’s illustrations and animations don’t just decorate the space—they elevate it, offering a contemporary lens on tradition and craftsmanship.

For those in Dubai, The Rug Company’s new store is more than a retail destination; it’s a celebration of art, culture, and design innovation.

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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