• The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.

    This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.

    A considered collection of work and ideas from the front line of contemporary illustration.

Louis Vuitton’s Visionary Journeys Seoul: A Look at the Six-Floor Experience
Luxury and Retail Illustration, Jisu Choi, Map Illustration Dutch Uncle Luxury and Retail Illustration, Jisu Choi, Map Illustration Dutch Uncle

Louis Vuitton’s Visionary Journeys Seoul: A Look at the Six-Floor Experience

Louis Vuitton presents Visionary Journeys Seoul, a six-floor cultural and retail experience at Shinsegae The Reserve, blending exhibitions, dining, and design. Illustrator Jisu Choi created clear wayfinding maps and icons, supporting a cohesive visitor journey that connects travel, craftsmanship, and contemporary luxury storytelling.

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Golden Threads: Kustaa Saksi x Oribe Artist Collaboration
Luxury and Retail Illustration, Artist Collaborations, Kustaa Saksi Dutch Uncle Luxury and Retail Illustration, Artist Collaborations, Kustaa Saksi Dutch Uncle

Golden Threads: Kustaa Saksi x Oribe Artist Collaboration

Kustaa Saksi collaborates with Oribe on the Golden Threads holiday collection, blending textile art, mythology, and luxury packaging. Inspired by Norse themes, the project spans illustrated designs, a large-scale tapestry, and sustainable production, creating a cohesive visual identity that connects beauty, craft, and contemporary art.

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Yoco Nagamiya’s Illustrations Transform The White Company’s Advent Calendar into a Holiday Masterpiece
Luxury and Retail Illustration, Seasonal and Festive, Illustration, Yoco Nagamiya Dutch Uncle Luxury and Retail Illustration, Seasonal and Festive, Illustration, Yoco Nagamiya Dutch Uncle

Yoco Nagamiya’s Illustrations Transform The White Company’s Advent Calendar into a Holiday Masterpiece

Yoco Nagamiya collaborates with The White Company on a luxury advent calendar, combining detailed illustration, silver-foiled packaging, and subtle animation. The project elevates seasonal gifting through design, blending festive storytelling with premium products to create an immersive, visually rich unboxing experience.

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