Charlotte Trounce Illustrates the Journey to “Another Land” Through Scent

Branding and AdvertisingCharlotte TrounceBook Publishing
Written By Dutch Uncle

Charlotte Trounce’s vibrant illustrations for the "Bathroom" story, part of Another Land’s latest campaign, encapsulate the transformative power of fragrance.

Her art explores how a seemingly mundane moment, like stepping into a bathroom, can be elevated into an extraordinary sensory experience.

The Fresh Valley Bathroom Mist serves as a central motif, celebrated for its ability to transport users to “another land” through its captivating scent.

“In my illustrations, I wanted to capture the sensation of being transported to another land—the idea that a typical bathroom experience can be elevated by the use of the Fresh Valley Bathroom Mist because the scent is so fragrant and powerful,”

- Charlotte Trounce.

Her work features a mix of whimsical and dynamic elements, bringing this concept to life.

Another Land champions self-care and self-love as essential practices in today’s world. By creating products like Fresh Valley Toilet Mist, they aim to foster deeper connections with ourselves and our surroundings, proving that even small moments can enrich our lives.

Discover more about Another Land here and explore Charlotte Trounce’s art on Instagram @charlottetrounce.

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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