Dairy Branding for Zhaori Weipin: Illustration and animation by Klaus Kremmerz

Branding and AdvertisingPackaging and Product DesignAnimationKlaus Kremmerz
Written By Daniel Chrichlow

In the quiet fields of Laiyang Shandong in China… a new story is unfolding.

This is the world of Zhaori Weipin, a Chinese organic dairy brand that has partnered with illustrator Klaus Kremmerz to create a living, breathing narrative to their latest advertising and packaging campaign.

By combining illustration, 2D animation, and physical packaging into one connected system, the campaign transforms a simple product into a journey through the brands touchpoints.

‘Magic Hour at the Organic Farm’

‘Magic Hour at the Organic Farm’ Animation by Klaus Kremmerz

The campaign is beautifuly titled ‘Magic Hour at the Organic Farm’, and draws its inspiration from the steady, peaceful pulse of a real working farm.

Here, the structure of the story relies on a sense of repetition. Just as the seasons return each year, a set of specific visual elements returns across each part of the campaign.

In the global landscape of dairy branding, pioneers like Oatly and Minor Figures illustrated by Andrew Rae have proven that illustration is a powerful tool for connection. Zhaori Weipin follows this path with illustrations and animations by Klaus Kremmerz.

At the heart of this visual world is a single, symbolic cow.

A constant companion in the narrative, providing continuity across every touchpoint. Whether she is grazing in a 2D animation on a digital screen or on the surface of a milk carton, her presence remains fixed and familiar.

The project thrives through branding alignment:

  • Illustration defines the poetic visual language.

  • Animation introduces a narrative to digital platforms.

  • Packaging carries the entire narrative system into the hands of the consumer.

The work presents the concept of circular farming.

Themes of growth, care, and timing are nestled within a system designed to evolve. This spring chapter is the first step in a longer journey, setting a sophisticated format for the future seasonal releases.

In this world, milk is one part of a much larger, beautiful process. The system continues, the seasons turn, and the story of the organic farm remains a constant source of wonder.

Explore the Klaus Kremmerz portfolio to see more illustrations and animations.

Visit the Dutch Uncle Portfolio

Daniel Chrichlow

Daniel Chrichlow is a prominent international creative producer with a keen eye for boundary-pushing talent. Dan has been instrumental in bridging the gap between independent artists and global brands since 2006.

A pivotal aspect of Dan’s career is his deep connection to Japan; he helped establish Dutch Uncle agency’s Tokyo office at its inception in 2006, fostering a unique cross-cultural exchange of visual styles.

This continued presence allows him to collaborate with a diverse roster of Asian talent while bringing an international creative perspective to the East Asian market.

As a respected voice in the industry, Chrichlow frequently serves as a judge for prestigious design awards and curates influential lists of emerging artists. His work continues to shape the landscape of contemporary commercial art, emphasizing innovation, craft, and global collaboration.

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