• The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.

    This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.

    A considered collection of work and ideas from the front line of contemporary illustration.

Illustrated Coffee Packaging Design: From Coffee Bag to Brand Obsession
Packaging and Product Design Daniel Chrichlow Packaging and Product Design Daniel Chrichlow

Illustrated Coffee Packaging Design: From Coffee Bag to Brand Obsession

Coffee packaging has shifted from generic jars to design-led branding where illustration drives identity.

In a crowded market, bold artwork and storytelling turn bags into creative canvases. While trends may evolve toward minimalism or sustainability, packaging remains a powerful tool for differentiation and cultural impact.

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Cool Beer, Characterful Art: Javi Aznarez’s Fridge-Friendly Designs for Andes Origen
Packaging and Product Design, Javi Aznarez Dutch Uncle Packaging and Product Design, Javi Aznarez Dutch Uncle

Cool Beer, Characterful Art: Javi Aznarez’s Fridge-Friendly Designs for Andes Origen

Javi Aznarez collaborates with Andes Origen on illustrated can designs that transform packaging into playful, character-driven scenes. Working with This Is New London, the designs build brand identity through humour and storytelling, aligning with trends in craft beer packaging where illustration creates memorable, collectible visual experiences.

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Javi Aznarez x Chamberlain Coffee — Grounds for Celebration
Packaging and Product Design, Javi Aznarez Dutch Uncle Packaging and Product Design, Javi Aznarez Dutch Uncle

Javi Aznarez x Chamberlain Coffee — Grounds for Celebration

Javi Aznarez collaborates with Chamberlain Coffee on an Artist Series packaging project curated by Emma Chamberlain. His cinematic illustrations transform coffee bags into narrative scenes, blending humour and atmosphere while exploring the ritual of daily coffee through character-driven visual storytelling.

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