Golden Threads: Kustaa Saksi x Oribe Artist Collaboration
For Holiday 2025, Oribe turned its annual artist collaboration into a study of how beauty and craftsmanship intertwine.
Partnering with Kustaa Saksi, the Finnish textile artist known for his surreal woven worlds, the brand transformed its Gold Lust Collection into a celebration of mythology and material.
Kustaa drew from the Norse goddess Sif, whose golden hair represents the rhythm of the seasons.
“It’s that mix of beauty, change and nature that inspired this piece,” he said.
His work, Golden Threads, merges Oribe’s black-and-cream palette with intricate metallic lines that shimmer like silk under light.
Each limited-edition box feels handmade—something to keep, not discard.
Kustaa’s approach extended into a full-scale tapestry—over ten feet long—woven from mohair, alpaca, cotton, wool, and phosphorescent yarns, blended with metal and rubber threads. The piece took six months to complete and weighs more than 180 pounds. Its complex layers mirror the depth of Oribe’s creative ethos, a brand that treats hair as texture, medium, and art form.
Oribe’s Co-Founder and CEO Daniel Kaner described the partnership as part of the brand’s ongoing creative heritage:
“Oribe always saw hair as a medium for art. Yes, he was a hairdresser, but first he was a creator. What began as beauty has evolved into an ongoing art project.”
The Golden Threads collection’s packaging was produced in a zero-waste, clean-energy facility, using 100% recycled paper and soy inks.
Each design, embossed and foiled in gold, reflects Oribe’s commitment to craftsmanship and sustainable production—proof that luxury can be environmentally responsible.
For the campaign, Principal Artist Nicci Welsh reinterpreted Kustaa’s vision through intricate braiding techniques, weaving golden threads into hair like fabric.
The result bridges fashion, fine art, and styling—a visual dialogue between the loom and the salon.
This collaboration shows how brands evolve when they invite artists to co-create, not decorate. When design becomes dialogue, every product tells a story worth keeping.
