Illustrator Jisu Choi Goes Wild for Riot Games’ Wild Fanfest at Hyundai Department Store in South Korea

Jisu ChoiEventBranding and AdvertisingIllustration
Written By Dutch Uncle

Wild Fanfest is a Riot Games pop-up event series at Hyundai Department Store in South Korea, with key visual illustrations created by South Korean illustrator Jisu Choi.

Event: Riot Games × Hyundai Department Store — Wild Fanfest
The Hyundai Seoul: 7–17 August 2026, Sounds Forest, 5F–6F
Hyundai Department Store Pangyo: 21–31 August 2026
Key Visual Illustrator: Jisu Choi
Creative Partner: Momentum
Location: Seoul and Pangyo, South Korea

South Korean illustrator Jisu Choi created the key visual illustrations for Riot Games’ 2026 Wild Fanfest events at The Hyundai Seoul and Hyundai Department Store Pangyo.

The first Wild Fanfest opened at The Hyundai Seoul on 7 August. Riot Games created the large-scale offline event with Hyundai Department Store around Teamfight Tactics (TFT) and its new Mysterious Forest theme. Sounds Forest became a temporary Riot Games environment with interactive missions, TFT experiences, fan art, Riot Store merchandise and Riftbound cards.

Jisu’s key visual brings these different activities and products into a single busy composition. Characters, merchandise and small incidents appear throughout the image. It is a format well suited to Jisu’s detailed, narrative approach.

Wild Fanfest gives her plenty to go wild with.

Riot Games Wild Fanfest at Hyundai Department Store Pangyo

The series then moved to Hyundai Department Store Pangyo, running from 21–31 August 2026. The Pangyo edition expanded the event to include TFT, League of Legends: Wild Rift and Riftbound experiences.

Jisu created a second Wild Fanfest key visual for Pangyo. She retained the Mysterious Forest concept while changing the composition to reflect the atmosphere of the Pangyo location.

Who is Jisu Choi?

Jisu is a South Korean illustrator represented internationally by Dutch Uncle. Her clients include Louis Vuitton, Musée d’Orsay, Adidas, Hyundai and Chanel. Her work frequently uses detailed environments containing many characters, objects and parallel stories.

Further reading

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
Previous

Charlotte Trounce Creates Nine Flower Prints for Peléton, Denmark
Next

We Are All Made From Stars: Marc Majewski Illustrates Benedikt Lehnert’s Picture Book About Life, Death and Renewal