Joel Holland Storefronts at Bryant Park Winter Village 2026

Joel HollandNew YorkBook DesignEventAdvent Calendar
Written By Dutch Uncle

OPENING OCTOBER 28TH! 🎄

It’s beginning to feel a lot like Christmas! 🎅✨

The countdown is on! The Bank of America Winter Village at Bryant Park opens on Wednesday, October 28, 2026, celebrating its 25th anniversary season in the heart of Midtown Manhattan.

And this year, illustrator Joel Holland is getting a storefront of his own!

Joel is bringing his celebrated Storefronts books & illustrations to one of New York’s most festive destinations.

There’s an extra reason for us to celebrate: Bryant Park is just around the corner from our New York office. We’re practically neighbours for the festive season!

Meet Joel Holland at Booth W39

Joel is a New York-based illustrator and designer who has lived in the city for more than twenty years. His work has appeared in The New York Times, The New Yorker and New York Magazine, as well as in advertising campaigns, book covers and Apple Store windows around the world.

His Storefronts series began during the pandemic, when he started drawing the independent businesses around his neighbourhood. What began as a personal project grew into a celebration of the places that give a city its character: corner delis, neighbourhood restaurants, bookshops, bakeries, cafés and other much-loved local institutions.

His books include NYC Storefronts, Brooklyn Storefronts, London Shopfronts and Paris Shopfronts, published by Prestel. Each brings together his hand-drawn illustrations and stories about the businesses, architecture and people that make these places special.

You can explore more of the project in the Dutch Uncle Journal:

A Christmas market with plenty of character

Bryant Park Winter Village is one of New York City’s signature holiday destinations.

For its 25th anniversary season, the park once again transforms into a festive gathering place, with more than 180 European-inspired, jewel-box-style kiosks showcasing independent makers, artisans, specialist shops and food vendors.

Alongside the Holiday Shops, there’s the famous 17,000-square-foot outdoor ice-skating rink and The Lodge, a rinkside destination for festive food, drinks and après-skate gatherings. Bring your own skates and rink admission is free!

The Holiday Shops run from October 28, 2026 until January 3, 2027.

Set between 40th and 42nd Streets and Fifth and Sixth Avenues, Bryant Park sits beside the New York Public Library, surrounded by Midtown’s architecture and energy.

And this year, there’s a very good reason to add Booth W39 to your itinerary :)

Come for the Christmas spirit. Leave with a little piece of New York.

Joel will be at his storefront most days, so stop by for a chat, pick up a signed copy of one of his books, buy a print or take home an original artwork.

It’s a chance to meet the illustrator behind the Storefronts series, discover the stories behind his work and find a gift with a genuine connection to the city.

And if you’re visiting - the Dutch Uncle’s NYC office is just around the corner so we might see you there!

Who’s next door? Meet Joel’s market neighbours

Joel’s Storefronts booth is W39, positioned between two neighbouring stalls:

  • W38 — Inchen Sonam: jewellery, making this a great stop for anyone looking for a distinctive wearable gift.

  • W40 — Yumi Jewelry + Plants: jewellery and plants, bringing together accessories and something green for the home.

And that’s just the beginning. The wider market has plenty of other interesting stops to explore, including:

The market covers everything from artwork and handmade accessories to homewares, jewellery, food, sweets and gifts.

It’s the sort of place where you can arrive looking for one present and leave with several.

Find Joel Holland at Bryant Park Winter Village

📍 Booth W39, between Inchen Sonam (W38) and Yumi Jewelry + Plants (W40)

📍 Bryant Park, near 42nd Street and Sixth Avenue, Manhattan, NYC

📅 October 28, 2026 – January 3, 2027

🕒 Monday–Friday: 11am–8pm; Saturday–Sunday: 10am–8pm

🎄 This year, give your Christmas shopping a little more character. Come and say hi to Joel!

Joel Holland is represented by Dutch Uncle, an international artist management agency representing leading artists across illustration, art, animation and design.

We’re delighted to see Joel bringing his work to life at an event so close to our New York office.

Explore Joel Holland’s portfolio at Dutch Uncle and discover more of our artists and projects in the Dutch Uncle Journal.

For official event information, visit the Bank of America Winter Village at Bryant Park.

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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