Kettal Unleashes Cool Vibes with Slick New Animations for the 'Passage' Chair

AnimationBranding and AdvertisingKlaus Kremmerz

May 29

In a deft fusion of form and motion, Kettal, the connoisseur of refined outdoor furnishings, has unveiled a striking series of animations for their latest creation, the 'Passage' chair, designed by the acclaimed Ronan Bouroullec.

This project marries the evocative illustrations of Klaus Kremmerz with the understated animation finesse of Emma Ehrling, presenting a nuanced take on furniture design that's effortlessly cool.

Kettal has long been celebrated for its sleek, durable outdoor pieces that blend seamlessly into any setting. Since 1964, the Spanish brand has been at the forefront of design innovation, working with some of the industry’s most talented figures and advocating for sustainable, long-lasting designs.

The 'Passage' chair exemplifies this ethos. Its minimalist design, characterized by fluid lines and an ergonomic build, captures the essence of modern outdoor elegance—functional yet undeniably stylish.

Employing traditional 2D cell animation, the project brings a handcrafted feel to the digital realm, where each frame is drawn by hand, reflecting a dedication to craftsmanship that resonates with Kettal’s brand philosophy.

This latest venture by Kettal isn't loud or overdone; it's cool in its restraint, proving that elegance often speaks in a whisper.

Through the use of art and animation, Kettal continues to redefine how design is perceived and experienced, making the 'Passage' chair not just a seat, but a statement of understated sophistication.

Outdoor furnitureChairPavilionMeshCalaAnimationIllustration AgencyKlaus Kremmerz

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

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