Noma Bar x Acciona: Business as Unusual, illustrated campaign visuals.
Noma Bar’s illustrations for ACCIONA’s “Business as Unusual” campaign give you the facts at a glance. No ornament, no distractions. Each image lands with the same clarity ACCIONA brings to its engineering projects.
ACCIONA is a global leader in sustainable infrastructure and renewable energy. The company designs and builds everything from wind farms to water treatment plants, high-speed rail lines to smart city grids. Their projects focus on reducing environmental impact, using innovation to tackle climate change, and finding solutions that let industry and nature share the same space.
In the campaign, one poster turns a motorway into a whale’s tail, spelling out the possibility of underwater highways that spare marine life. Another uses the shape of a wind turbine blade to create a surfboard, linking renewable energy with creative reuse. The third shows a weir that leaves a passage for turtles—a straight visual for practical environmental thinking.
Noma’s images echo the company’s approach: direct, functional, and built to last.
Each billboard makes the point—what seemed impossible, ACCIONA calls “business as unusual.”
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