The Journal

The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.

This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.

A collection of work and ideas from the front line of contemporary illustration.

Noma Bar x Sartorious
Animation, Illustration, Noma Bar Dutch Uncle Animation, Illustration, Noma Bar Dutch Uncle

Noma Bar x Sartorious

Noma Bar collaborated with Sartorius on a global illustration and animation campaign spanning print and digital media. Designed for international audiences, the work simplifies complex scientific processes into clear, structured visuals, ensuring consistent communication across markets while supporting messaging around laboratory research, pharmaceuticals, and advanced therapies.

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Noma Bar x Acciona: Business as Unusual, illustrated campaign visuals.
Branding and Advertising, Noma Bar Dutch Uncle Branding and Advertising, Noma Bar Dutch Uncle

Noma Bar x Acciona: Business as Unusual, illustrated campaign visuals.

Noma Bar partners with ACCIONA to distill complex sustainability ideas into striking, immediate visuals. The “Business as Unusual” campaign uses bold visual metaphors to communicate innovation in renewable energy and infrastructure—clear, intelligent images that make ambitious environmental thinking instantly understandable.

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Coca-Cola Illustrations : Noma Bar Puts a Face to Every Sip in the New “Share-a-Coke”
Branding and Advertising, Noma Bar, Illustration Dutch Uncle Branding and Advertising, Noma Bar, Illustration Dutch Uncle

Coca-Cola Illustrations : Noma Bar Puts a Face to Every Sip in the New “Share-a-Coke”

Noma Bar’s Share a Coke campaign features twenty minimalist illustrations celebrating individual identity.

Using negative space and visual intelligence, Bar transforms packaging into archetypes like The Introvert and The Foodie.

This collaboration between Coca-Cola and Noma Bar utilizes conceptual design to turn every beverage into a bespoke personal statement.

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