The Sound of Success: Noma Bar Animates JKBX’s “Investments That Perform”

AnimationNoma Bar

Aug 29

‘Investments That Perform’ / :45s

What does a hit song look like when it becomes a financial asset? In a striking new collaboration, Noma Bar has directed and designed a flagship animation campaign for JKBX (Jukebox), the groundbreaking platform that allows fans to invest in music royalties.

The campaign, titled “Investments That Perform,” bridges the gap between the emotional resonance of music and the precision of financial growth.

Visualizing the Invisible Note

Music is often felt but rarely seen. To solve this, Noma employs his celebrated "maximum communication" style to transform abstract financial concepts into fluid, human stories. Using a signature mastery of negative space, a vinyl record might morph into a rising growth chart, or a musical note might reveal a hidden silhouette—symbolizing the dual nature of music as both art and investment.

Produced by DutchUncle.Studio, the campaign features 45-second and 60-second spots that distill the complexity of music rights into a series of elegant, witty transitions.

A Masterclass in Minimalist Motion

While he is world-renowned for his static works, this project highlights Noma’s evolving influence in the world of motion design. Under his direction, and supported by lead animator Ale Accini, the animation moves with a rhythmic intelligence. Every line serves a purpose; every transition is a visual "aha!" moment that guides the viewer toward the campaign’s core message: your favorite songs are now assets that perform.

Behind the Scenes

This ambitious project brought together a global team of creative powerhouses:

The Client: Led by JKBX CEO Scott Cohen, the platform is redefining music ownership.
The Agency: Hearts&Minds provided the strategic and creative framework, with Executive Creative Director Jason Elm at the helm.
The Studio: Dutch Uncle managed the full production, ensuring Noma’s characteristic "human trace" and minimalist wit remained front and center throughout.

In an era of sensory overload, "Investments That Perform" stands out by stripping away the noise. It is a poignant reminder that the most powerful messages are often the ones that use the fewest lines to say the most.

‘Investements That Perform’ :60s

CREDITS
Client: Jukebox - @we_are_jkbx
CEO - Scott Cohen
Chief Communications and Public Affairs Officer - Jacqueline Ortiz Ramsay / JKBX
Chief Music Officer - Whitney-Gayle Benta / JKBX
Head of Growth Marketing - John Woods / JKBX
Director, Music Strategy and Operations - Darryl Hargrove / JKBX

Advertising Agency - Hearts&Minds
CEO - Matthew Pollock
Executive Creative Director - Jason Elm
Director of Brand Strategy - Sian Seligman

Production Company - @dutch.uncle.studio
Executive Producer - Helen Cowley
Director & Designer - @noma_bar
Lead Animator - Ale Accini
2D Animator - Bruno Persico
Sound - Hernan Ambrogi / AHRE Studio

Noma BarAnimation

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk