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Simone Massoni - Kiehls Loves London

Limited Edition packaging for KIEHLS LOVES illustrated by Simone Massoni spotted just now at Stansted Airport.

Kiehl’s star power and immersive digital technologies for the 2019 Limited Edition of its annual ‘Kiehl’s Loves’ campaign, titled ‘Kiehl’s Loves Around the World 2019’.

The campaign was officially launched in April 2019 with Italian Illustrator Simone Massoni as the hero illustrator. Simone Massoni based in Florence has created the packaging designs for over 60 worlwide territories and cities as part of KIEHLS LOVES limited edition. The Italian market collaborated on an influencer-driven mega event with Pizza Boxes and slices and the Simone Massoni in attendance live drawing and signing boxes.

In another first, Kiehl’s has appointed some of the region’s top celebrities to front the campaign, which will run in nine locations across Asia Pacific travel retail: Hainan, Bangkok, Jeju, Seoul, Beijing, Shanghai, Hong Kong, Macau and Taiwan.

The campaign launches in worldwide territories throughout 2019 with London and Argentina in September 2019.

Should not be as excited by the Kiehl’s sticker book as I am!

Check it out @simonemassoni 🙃 #kiehlsloves #kiehlsloveslondon


Kiehl's is an American cosmetics brand retailer that specializes in skin, hair, and body care products. It started as a single pharmacy in Manhattan at Third Avenue and East 13th Street in 1851. Kiehl's was purchased by the L'Oréal Group in 2000 and currently has more than 250 retail stores worldwide, and over 1,000 points of sale supplemented by sales in high-end department stores, select airport locations, as well as independent stockists.

In contrast to its market competitors, Kiehl's is distinguished for its unorthodox marketing approach, exceptionally large male clientele base, and its products' simple and straightforward packaging.


Dutch Uncle