Simone Massoni - Kiehls Loves London
Limited Edition packaging for KIEHLS LOVES illustrated by Simone Massoni spotted just now at Stansted Airport.
Kiehl’s star power and immersive digital technologies for the 2019 Limited Edition of its annual ‘Kiehl’s Loves’ campaign, titled ‘Kiehl’s Loves Around the World 2019’.
The campaign was officially launched in April 2019 with Italian Illustrator Simone Massoni as the hero illustrator. Simone Massoni based in Florence has created the packaging designs for over 60 worlwide territories and cities as part of KIEHLS LOVES limited edition. The Italian market collaborated on an influencer-driven mega event with Pizza Boxes and slices and the Simone Massoni in attendance live drawing and signing boxes.
In another first, Kiehl’s has appointed some of the region’s top celebrities to front the campaign, which will run in nine locations across Asia Pacific travel retail: Hainan, Bangkok, Jeju, Seoul, Beijing, Shanghai, Hong Kong, Macau and Taiwan.
The campaign launches in worldwide territories throughout 2019 with London and Argentina in September 2019.