The Journal

The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.

This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.

A considered collection of work and ideas from the front line of contemporary illustration.

Coca-Cola Illustrations : Noma Bar Puts a Face to Every Sip in the New “Share-a-Coke”
Branding and Advertising, Noma Bar, Illustration Dutch Uncle Branding and Advertising, Noma Bar, Illustration Dutch Uncle

Coca-Cola Illustrations : Noma Bar Puts a Face to Every Sip in the New “Share-a-Coke”

Noma Bar’s Share a Coke campaign features twenty minimalist illustrations celebrating individual identity.

Using negative space and visual intelligence, Bar transforms packaging into archetypes like The Introvert and The Foodie.

This collaboration between Coca-Cola and Noma Bar utilizes conceptual design to turn every beverage into a bespoke personal statement.

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