The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice — how they are conceived, commissioned, and realised in the wider world.

This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture — from the resurgence of handmade texture to the ways art redefines the spaces we inhabit. A considered collection of work and ideas from the front line of contemporary illustration.

Life at Auriens Chelsea as Illustrated by Satoshi Hashimoto

Life at Auriens Chelsea as Illustrated by Satoshi Hashimoto

Satoshi Hashimoto created a warm, retro-inspired illustration campaign for Auriens Chelsea, commissioned by Politt Partners. Moving away from traditional luxury visuals, the work uses characterful linework and gentle humour to depict independent later living, highlighting community, vitality, and everyday moments with clarity and emotional resonance.

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