The Journal

The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.

This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.

A considered collection of work and ideas from the front line of contemporary illustration.

Satoshi Hashimoto illustrates UNIQLO Lifewear ‘Pufftech’

Satoshi Hashimoto illustrates UNIQLO Lifewear ‘Pufftech’

Satoshi Hashimoto illustrates UNIQLO’s LifeWear ‘Pufftech’, transforming technical innovation into playful, human-centred narratives.

His comic-like visuals bring clarity and warmth to performance clothing, shifting focus from engineering to everyday experience—where design becomes relatable, wearable, and embedded in daily life through character, humour, and accessible storytelling.

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