Under the Spotlight: Noma Bar x Netflix for 2025 Gifting

Jun 24

For Netflix’s 2025 gifting campaign, the streaming giant has partnered with celebrated illustrator Noma Bar to create a suite of bespoke artworks that capture the journey of a production — from idea to premiere — with visual elegance and wit.

Commissioned by creative gifting agency Bespoke-ly (part of Not-Another-Bill), the project called for a bold visual concept to tie together three signature gift boxes, each themed around a milestone in the creative process: The Writers Room, Start of Production, and Launch Gift.

At the heart of the collaboration is the idea of the “spotlight” — a metaphor for recognition, presence, and the unfolding of a story. Noma’s signature style, known for its clever use of negative space and layered storytelling, was the perfect fit.

The artwork elevates the packaging into something collectible — a visual celebration of the behind-the-scenes talent that fuels Netflix’s global storytelling. Whether marking the spark of a script or the premiere of a series, each box reflects light—literally and metaphorically—on the creatives being honoured.

Ned Corbett-Winder, founder of Bespoke-ly, explained the vision as “highlighting the brilliance of the talent, under the spotlight,” and described Noma’s work as adding “another story within the spotlight.”

With an edition of 1,500 boxes destined for actors, producers, and directors, the campaign blends high design with personal recognition — making the gifting as memorable as the shows themselves.

Each box becomes a small stage. A quiet nod. A visual tribute to the work behind the work.

Noma BarNetflixGifting

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

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