Merry-Go-Round Broke Down: Noma Bar’s Iconic Book Cover Art for David Woo’s Globalization Novel

The new novel Merry-Go-Round Broke Down features a striking wraparound cover designed by acclaimed illustrator Noma Bar. This project is a collaboration between author David Woo, a leading global economist, and Regalo Press. Noma’s art uses a refined, minimalist style to reveal the hidden connections that bind our modern world together.

Merry-Go-Round Broke Down illustrated book cover by acclaimed graphic artist Noma Bar

What is Globalization?

Globalization is the system that connects countries through trade, finance, technology, and culture. It is the reason why events in one part of the world can directly affect another. In practical terms, a financial shift in New York City or a manufacturing change in China can impact workers, businesses, and families across multiple countries at the same time. This is often described as the "butterfly effect," where small changes lead to large, unexpected consequences.

The Hostages: A Tapestry of Global Risk

Noma Bar illustration for the Merry-Go-Round Broke Down book cover, a David Woo globalization novel published by Regalo Press.

The narrative of Merry-Go-Round Broke Down functions as a high-stakes autopsy of this global order. Rather than following a single hero, the book is structured around a set of interconnected characters who each represent a different position within the global system. The story begins in the fall of 2008 at the Waldorf Astoria New York, where two armed men hold a diverse group of occupants hostage in the hotel's bar:

  • The American Corporate Raider: Representing the aggressive side of domestic finance.

  • The Chinese Tycoon: A central player in the engine of global manufacturing and trade.

  • The British Hedge Fund Manager: Navigating the high-velocity world of international investment.

  • The Japanese Housewife-Turned-Celebrity: A character whose personal journey reflects shifting media landscapes.

  • The Mexican Undocumented Worker: Highlighting the human side of labor and migration.

  • The Wall Street Bond Salesman: Caught in the machinery of the subprime mortgage crisis.

  • The Norwegian Environmentalist: Weighing civic dreams and global risks.


Spanning two decades and eight countries, the novel connects these personal stories to larger economic forces through nine linked parables. It presents globalization as a system where outcomes are uneven—where gains made in one region often result in pressure or loss elsewhere. These characters are tethered by finance, labor, media, and migration, showing how a "merry-go-round" of risk and opportunity is constantly moving across borders.

Noma Bar’s Visual Strategy

Noma Bar is a master of negative space, a technique where the shapes surrounding a drawing create a second, hidden meaning. On this wraparound book cover, the illustration acts as a visual map of the narrative. The suited man reflects the tension between ambition, capital, and the consequences that occur when interests collide.

David Woo is a global macro strategist, a role that involves analyzing large-scale economic and political trends to predict future shifts. Noma’s design aligns with this "big picture" thinking by presenting a simplified structure of these complex relationships. Paul Tudor Jones, a legendary investor, describes the final result as a "fantastic tapestry of storytelling."

By creating this iconic cover, Noma helps readers visualize the intricate, often high-stakes reality of our interconnected lives.


Further Reading & Portfolios:

Daniel Chrichlow

Daniel Chrichlow is a prominent international creative producer with a keen eye for boundary-pushing talent. Dan has been instrumental in bridging the gap between independent artists and global brands since 2006.

A pivotal aspect of Dan’s career is his deep connection to Japan; he helped establish Dutch Uncle agency’s Tokyo office at its inception in 2006, fostering a unique cross-cultural exchange of visual styles.

This continued presence allows him to collaborate with a diverse roster of Asian talent while bringing an international creative perspective to the East Asian market.

As a respected voice in the industry, Chrichlow frequently serves as a judge for prestigious design awards and curates influential lists of emerging artists. His work continues to shape the landscape of contemporary commercial art, emphasizing innovation, craft, and global collaboration.

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