• The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.

    This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.

    A considered collection of work and ideas from the front line of contemporary illustration.

Noma Bar Illustrates Early Fiction by Margaret Atwood for Vintage Classics
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Noma Bar Illustrates Early Fiction by Margaret Atwood for Vintage Classics

Noma Bar illustrates early Margaret Atwood fiction for Vintage Classics, creating minimalist book covers that echo the tension and psychological depth of Atwood’s writing. Using visual double meanings and delayed reveals, Bar’s designs bring subtle unease to titles like Bodily Harm and Bluebeard’s Egg, blending illustration and literary tone seamlessly.

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Noma Bar x Sartorious
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Noma Bar x Sartorious

Noma Bar collaborated with Sartorius on a global illustration and animation campaign spanning print and digital media. Designed for international audiences, the work simplifies complex scientific processes into clear, structured visuals, ensuring consistent communication across markets while supporting messaging around laboratory research, pharmaceuticals, and advanced therapies.

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Creativity Is Dead: Noma Bar and D&AD 2026 Challenge the Industry to Prove Otherwise
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Creativity Is Dead: Noma Bar and D&AD 2026 Challenge the Industry to Prove Otherwise

Noma Bar leads the Illustration jury at D&AD Awards 2026, supporting a bold manifesto questioning whether creativity is in decline. Developed with Nils Leonard, the campaign argues creativity thrives through action, experimentation, and craft, challenging industry complacency in an era shaped by AI tools.

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A Cabin Turned Into a Touring Art Show at 35,000 Feet
Hospitality and Travel Illustration, Noma Bar, Ping Zhu, Exhibitions Dutch Uncle Hospitality and Travel Illustration, Noma Bar, Ping Zhu, Exhibitions Dutch Uncle

A Cabin Turned Into a Touring Art Show at 35,000 Feet

Delta Air Lines and Coca-Cola collaborated with Wieden+Kennedy to transform airplane tray tables into a global illustration project. Featuring artists including Ping Zhu and Noma Bar, the campaign turned in-flight surfaces into a travelling gallery, later exhibited publicly, blending art, travel, and everyday design.

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Noma Bar x Acciona: Business as Unusual, illustrated campaign visuals.
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Noma Bar x Acciona: Business as Unusual, illustrated campaign visuals.

Noma Bar partners with ACCIONA to distill complex sustainability ideas into striking, immediate visuals. The “Business as Unusual” campaign uses bold visual metaphors to communicate innovation in renewable energy and infrastructure—clear, intelligent images that make ambitious environmental thinking instantly understandable.

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