Satoshi Hashimoto Illustrates UNIQLO Innerwear for Hot Days

Satoshi HashimotoBranding and AdvertisingIllustrationFashion Illustration
Written by Dutch Uncle

Japanese illustrator Satoshi Hashimoto returns to UNIQLO with a new series of illustrations for its Innerwear for Hot Days collection.

Following his earlier work for UNIQLO LifeWear's PUFFTECH feature, this latest commission sees Satoshi develop a series of character-led illustrations communicating the benefits of the brand's innerwear and AIRism ranges.

The illustrations span men's, women's and children's collections, covering everything from SUPIMA cotton-blend socks and AIRism boxer briefs to wireless bras, seamless shorts and children's innerwear. Each section addresses the practical considerations of dressing for warmer weather, including breathability, quick-drying fabrics, comfort and odour control.

The campaign brings together everyday situations, from commuting and working in the office to travelling to school and playing outdoors. Satoshi's illustrations provide a visual narrative for the collection, helping translate technical product features into accessible everyday scenarios.

The commission builds on Satoshi's previous collaboration with UNIQLO, where he illustrated the brand's LifeWear PUFFTECH collection.

Explore more work by Satoshi Hashimoto.

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

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