Simone Massoni x Mr Porter — Gifts All Wrapped Up

AnimationSeasonal and FestiveSimone Massoni

Nov 15

Illustrated by Simone Massoni and animated by Animade, Gifts All Wrapped Up is a festive collaboration between Mr Porter and Net-A-Porter that brings their luxury holiday shopping experience to life through a playful, character-driven animated world. The project was produced and managed by Dutch Uncle.

At the centre of the campaign is a one-minute animated film—set to a jaunty jazz rendition of “Oh Christmas Tree”—featuring a cast of charming, hand-drawn characters who guide viewers through how gifts are selected, wrapped, and delivered in the brands’ signature packaging.

You can watch the full animation here: Vimeo link.

Beyond the hero animation, the campaign extended into printed gift guides, interactive assets, GIFs, and a complete character set, all illustrated by Massoni. These visuals appeared across the global social channels of both Mr Porter and Net-A-Porter, as well as across lifestyle and fashion media.

The illustrated world even stepped out into the real world—Massoni’s characters wrapped around a fleet of London black cabs and Hong Kong trams as part of the seasonal rollout.

A Hand-Drawn Animation Built With Craft

Because of the delicacy of Simone Massoni’s linework, Animade produced the film using traditional hand-drawn cel animation. Fourteen animators worked across the production, with each scene moving through keys, line tests, colour, and compositing. The most intricate moment—an elaborate conveyor belt full of products—was brought to life using object assets and detailed character poses supplied by Simone.

Campaign Reach

The campaign received international attention, appearing across major outlets including Esquire, Vanity Fair, and The New York Times, as well as the brands’ own global channels. Fans responded enthusiastically across social—just browse the hashtag #holidayswiththeporters to see the worldwide reaction.

Credits

Client: Mr Porter / Net-A-Porter
Illustration & Design: Simone Massoni
Animation: Animade
Production Management: Dutch Uncle
Technique: 2D Animation / Character Animation

simone massonimr porterchristmaschristmas illustrationsfestive animationfestive illustrationholidays

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk