• The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.

    This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.

    A considered collection of work and ideas from the front line of contemporary illustration.

Church’s Shoes: Animations by Simone Massoni Celebrating Craft
Simone Massoni, Fashion Illustration, Branding and Advertising Dutch Uncle Simone Massoni, Fashion Illustration, Branding and Advertising Dutch Uncle

Church’s Shoes: Animations by Simone Massoni Celebrating Craft

Church’s Shoes collaborates with illustrator Simone Massoni and Dutch Uncle Studio to present two elegant 2D animations. These films showcase the Prada Group brand's heritage and premium in-store services, including professional shoeshine and refurbishment. The project highlights artisanal British craftsmanship through fluid, frame-by-frame motion for a global digital audience.

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