The Journal

The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice — how they are conceived, commissioned, and realised in the wider world.

This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture — from the resurgence of handmade texture to the ways art redefines the spaces we inhabit. A considered collection of work and ideas from the front line of contemporary illustration.

Louis Vuitton’s Visionary Journeys Seoul: A Look at the Six-Floor Experience
jisu choi, map illustration, louis vuitton Dutch Uncle jisu choi, map illustration, louis vuitton Dutch Uncle

Louis Vuitton’s Visionary Journeys Seoul: A Look at the Six-Floor Experience

Louis Vuitton presents Visionary Journeys Seoul, a six-floor cultural and retail experience at Shinsegae The Reserve, blending exhibitions, dining, and design. Illustrator Jisu Choi created clear wayfinding maps and icons, supporting a cohesive visitor journey that connects travel, craftsmanship, and contemporary luxury storytelling.

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Musée d’Orsay x Kiblind Atelier: Past Masters, Contemporary Illustration Voices
jisu choi, kiblind, posters, illustration agency Dutch Uncle jisu choi, kiblind, posters, illustration agency Dutch Uncle

Musée d’Orsay x Kiblind Atelier: Past Masters, Contemporary Illustration Voices

Musée d’Orsay collaborates with Kiblind Atelier on a risograph poster series reinterpreting classic artworks. Featuring illustrators including Jisu Choi, the project bridges historical painting and contemporary illustration, creating tactile prints that explore how visual language evolves across time.

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