Jisu Choi

Enquire abou Jisu

USA / Helen Cowley helen@dutchuncle.co.uk

EUROPE / Joel Minter joel@dutchuncle.co.uk

ASIA / Mikiharu Yabe miki@dutchuncle.co.uk

Jisu Choi is a South Korean illustrator operating on a truly international stage. Her recent clients include Louis Vuitton, Musée d’Orsay, Adidas, Macmillan, Wonderbly, FatCat Records, OMA / PLEYEL (Paris), Vivo China, Göteborg Book Fair, Hyundai, World Heritage Festival, Daesang Corporation (McCann Momentum), and the official French Blu-ray release of movie Parasite.

Her work is instantly captivating. Meticulously composed and rich in fine detail, each image rewards a second — and third — look. Sometimes bold and graphic, sometimes constructed in isometric perspective, her layered interiors unfold with precision, inviting viewers deep into carefully built worlds filled with subtle visual surprises.

Jisu’s practice also extends into animation — bringing her intricate, narrative-driven worlds vividly to life through movement.

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The Journal
Gestalten :This Is Where We Live. Why Spatial Illustration could be 2026’s Biggest IllustrationTrend
Gestalten :This Is Where We Live. Why Spatial Illustration could be 2026’s Biggest IllustrationTrend

Is the era of the clinical 3D render over? Discover how This Is Where We Live (gestalten) is setting the 2026 trend for "Spatial Storytelling." Featuring Jisu Choi, Ilya Milstein, and Ugo Gattoni, this volume proves that illustration is the ultimate tool for reimagining our relationship with architecture and memory. Is this the 2026 Big Illustration Trend?

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Louis Vuitton’s Visionary Journeys Seoul: A Look at the Six-Floor Experience
Louis Vuitton’s Visionary Journeys Seoul: A Look at the Six-Floor Experience

Louis Vuitton presents Visionary Journeys Seoul, a six-floor cultural and retail experience at Shinsegae The Reserve, blending exhibitions, dining, and design. Illustrator Jisu Choi created clear wayfinding maps and icons, supporting a cohesive visitor journey that connects travel, craftsmanship, and contemporary luxury storytelling.

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Musée d’Orsay x Kiblind Atelier: Past Masters, Contemporary Illustration Voices
Musée d’Orsay x Kiblind Atelier: Past Masters, Contemporary Illustration Voices

Musée d’Orsay collaborates with Kiblind Atelier on a risograph poster series reinterpreting classic artworks. Featuring illustrators including Jisu Choi, the project bridges historical painting and contemporary illustration, creating tactile prints that explore how visual language evolves across time.

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“I think my art started with my possessiveness,” says South Korean illustrator Jisu Choi. “Delicious food that you want to eat, beautiful things you want to own, a house you want to live in… Drawing is the easiest way to put things I want to have next to me.”

Jisu Choi / ItsNiceThat / Article Link

Selected Work

JisuChoiFrame.webp
jisuchoi.poly (1).jpeg
jisu-choi-spongebob-25th-annversary-illustration.jpg
Colorful illustration featuring sneakers, urban buildings, and nature elements, with Adidas branding prominently displayed.
Colorful abstract illustration depicting a surreal cityscape with Asian architectural elements, vibrant red, blue, and yellow colors, whimsical clouds, flowing water features, and decorative border design.
ILLUSTRATION - jisu-choi-King-of-blacksmith-01_Heo-Kyo-Bum
ILLUSTRATION jisu-choi-King-of-blacksmith-02_Heo-Kyo-Bum
ILLUSTRATION jisu-choi-King-of-blacksmith-03_Heo-Kyo-Bum
Jisu Choi - Corner For Rent Illustration 1
Jisu Choi - Corner For Rent Illustration 2
Jisu Choi - Corner For Rent Illustration 3
ILLUSTRATION jisu-choi-Angelique_Guillaume-Musso-book.jpg
ILLUSTRATION jisu-choi-Future-past-tense_Bae-Myung-hoon-BOOK.jpg
ILLUSTRATION - ROK Book Cover by Jisu Choi
Colorful book cover of "L'Inconnue de la Seine" by Guillaume Musso with a central illustration featuring a figure emerging from water, surrounded by buildings and ornate decorative elements in a symmetrical design with a red and blue color scheme.
ILLUSTRATION jisu-choi-The-proposal_Bae-Myung-hoon.jpg-book
ILLUSTRATION - The Proposal poster
ILLUSTRATION - The TOWER
Colorful abstract illustration featuring geometric shapes, patterns, and a large vase with feathers. Includes a pulley system, ladder, and scaffolding, set against a backdrop of ornate tiles and drapery.
Corner For Rent
Corner For Rent
Corner For Rent
Corner For Rent
Colorful hand-drawn illustration of a bustling cityscape with a mix of buildings, shops, and streets. It features a vibrant mix of colors and details, depicting various architectural elements, people walking, and shopping bags. The image includes sig
A vibrant, colorful illustration of a cityscape featuring a building labeled "Mango Studio." The scene is filled with lush, oversized tropical plants, a disco sign, and architectural elements in a mix of styles. The streets and crosswalks are visible
Colorful mural of tropical urban scene on brick building wall
jisu-choi-PLEYEL in paris (4)
jisu-choi-PLEYEL in paris (3)
jisu-choi-PLEYEL in paris (2)
jisu-choi-PLEYEL in paris (1)
Illustrated book cover with Korean and English text reading 'The World We Make'. Features a cityscape with skyscrapers and tentacles, a person in red clothing, and vibrant colors of pink and teal.
Illustrated book cover with city skyline, suspension bridge, ocean with two orcas, person standing, and foliage.
Parasite Movie illustration poster
Book cover for 'Beetles for Breakfast' by Madeleine Finlay and Jisu Choi, featuring colorful, whimsical illustrations of futuristic city scenes and technology, published by Flying Eye Books.
Illustration of a futuristic breakfast table with eco-friendly themes, featuring various breakfast items including pancakes, a sandwich with insects, a glass of beetle juice, and a carton labeled 'Scuttled Milk.' There are insects around the table, a
Illustrated futuristic cityscape with green buildings, people walking, solar trains, drones, and greenery. Includes text about urban pollution solutions, renewable energy, and sustainable transport.
Illustration of a futuristic eco-friendly bathroom with smart technology and greenery, featuring a person taking a shower, another in the bathtub with plants around, a smart mirror displaying the weather, pipes for recycling water, and futuristic app
Illustration showing futuristic school activities, students using advanced technology for various tasks in science labs, classrooms, and sports facilities. Includes gardening, commuting via electric vehicles, a robotic lab, and a futuristic train bel
Illustration of a vibrant park scene with people enjoying various activities like picnicking, walking dogs, and flying kites. The park features playful animals, colorful plants, high-tech gadgets, and futuristic equipment amidst trees and flowers.
Illustrated beach scene with people on the sand, umbrellas, a burger stand, and beach toys. In the ocean, people swim and float on inflatables. Underwater, there's marine life, a submarine, and a mechanical crab. Text on the right discusses beach cle
Colorful illustration of a futuristic home with green gadgets and family activities. Features include high-tech devices, a kitchen with food, a living room with people interacting, a delivery drone, and various playful elements like toys and plants.
Illustration depicting future technology and innovation with a split view of Earth and a laboratory. On the left, Earth is shown with futuristic elements like rockets and renewable energy symbols. On the right, a scientific lab scene with diverse sci
Illustration depicting modern meat alternatives with colorful drawings of fake steaks, fish-free food, mushroom meat, and soil soup. Each section includes detailed text explaining how these alternatives are produced through scientific methods, such a
Illustrated infographic about sustainable transport solutions. It includes sections titled 'Moving Forwards,' 'What's the Problem?,' 'High in the Sky,' and 'Wheelie Cool.' Illustrations show cars, flying taxis, and cycle paths. Text discusses reducin
Illustrated infographic about heat use and nuclear fusion with colorful drawings of people performing various activities like exercising and swimming. Text sections explain the challenges of managing heat in schools and the concept of nuclear fusion,
Colorful illustrated map depicting various environmental innovations, like a moss monitor, spud spoon, roads for toads, power play, poo-powered post, tree turbines, plan bee, fishy film, and a pollination army. Each innovation is accompanied by playf
Illustrated page on biodiversity and rainforests with text and colorful cartoon animals and plants. The text explains issues like extinction and deforestation, and solutions such as reforestation. It features sections titled 'Brilliant Biodiversity,'
Illustrated infographic depicting futuristic farming techniques, including drones, forest-based food production, weed management, sky farms, aquaponics, livestock sensors, robotic farming, greenhouses, and Mars-based agriculture.
Illustrated scene highlighting plastic waste management. The left side features colorful illustrations of electronic waste and miscellaneous items leading to an elaborate waste processing structure. Text sections titled 'Waste Not Want Not,' 'What's
Illustrated magazine spread discussing sustainable materials for fashion; includes graphics of suitcases with clothes, shoes, texts about recycling bottles into bikinis, making shoes from pineapple leaves, making Kombucha clothing, and converting cow
Illustration depicting eco-friendly architecture inspired by termites, bacteria, and fungi with text explaining sustainable building concepts, including termite-inspired ventilation, bacteria bricks, mycelium frameworks, and sponge cities for climate
Illustrated page with tips for eco-friendly actions, featuring colorful drawings of people engaging in activities like recycling, starting wormeries, swapping clothes, promoting climate awareness, and using plastic-free products. The background is gr