Character Illustration: Satoshi Hashimoto illustrates ‘Taylor’ for Bloss®, The Apple of Tomorrow.

IllustrationBranding and AdvertisingSatoshi Hashimoto
Written By Dutch Uncle

Meet Bloss®, the apple that's new yet strikingly familiar, designed to capture the hearts of fruit lovers everywhere. This remarkable apple, with its vibrant pink-red blush and an enticingly sweet, crunchy bite, is not just any fruit; it's a testament to innovative agricultural practices and a commitment to sustainability.

The creative and marketing for Bloss®, developed by the imaginative minds at Sunshine and Sausages advertising agency stands out with a friendly identity that perfectly embodies its delightful character.

At the forefront of its campaign is Taylor, a charming character created by renowned Japanese illustrator Satoshi Hashimoto. Taylor isn't just the face of Bloss®; he's its ambassador and best friend, symbolizing the harmonious relationship between growers and their crops.

Sunshine and Sausages, known for their unique and impactful marketing strategies, took a simple concept—an apple—and turned it into a symbol of future-proof agriculture. Bloss® boasts not only an irresistible taste, verified by robust consumer taste tests, but also remarkable resilience against common agricultural challenges like scab and mildew.

‘TAYLOR’ character by Satoshi Hashimoto

This powerhouse apple is more than just a treat for the taste buds; it's a forward-thinking choice for environmentally conscious consumers. By reducing the need for fungicides and combatting diseases naturally, Bloss® helps maintain ecological balance while offering a high-value product.

The agency's brief demanded an illustration style that's both simplistic and expressive, focusing on minimalistic lines and colors. In his execution, Satoshi Hashimoto skillfully brought Taylor to life, ensuring the illustrations would remain impactful both in traditional and reverse forms. The result is a logo that's not just visually appealing but also versatile and meaningful, embodying the essence of Bloss® in every detail.

As Bloss® prepares to hit the shelves, it invites everyone to experience the freshness and quality it offers. It's not just an apple; it's a movement towards a more sustainable and delicious future.


https://fruitmasters.com/brands/bloss

  • #BlossApple

  • #SustainableAgriculture

  • #FutureProofFruit

  • #SunshineAndSausages

  • #SatoshiHashimotoIllustration

  • #MeetTaylor

  • #EcoFriendlyFarming

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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