The Journal

The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.

This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.

A collection of work and ideas from the front line of contemporary illustration.

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Brian Rea / Noma Bar / Satoshi Hashimoto / Javi Aznarez / Debora Szpilman / Simone Massoni / Ping Zhu / Klaus Kremmerz / Lucas Varela / Charlotte Trounce / Marc Majewski / Kustaa Saksi / Alessandro Gottardo (SHOUT) / YOCO / Hsiao-Ron Cheng / Jisu Choi / Graham Roumieu / Tavis Coburn / Joel Holland / Robert Nicol (MA RCA) / Clara Dupré / Marc Burckhardt / Aesthetic Apparatus / Jon Gray (Gray318) / Christian Montenegro / LAPRISAMATA / Gaku Nakagawa / Adam McCauley

Dutch Uncle 6/26/26 Dutch Uncle 6/26/26

Satoshi Hashimoto for Guardian Food Quarterly: A Beach Feast

Satoshi Hashimoto illustrates a Guardian Food Quarterly summer feature on beach food traditions, from Brazilian pastels and Mumbai sweetcorn to Portuguese bolas de berlim, Mexican coconut pulp and Antiguan seasoned rice, bringing a global shoreline menu into an editorial commission.

Dutch Uncle 12/3/25 Dutch Uncle 12/3/25

Life at Auriens Chelsea as Illustrated by Satoshi Hashimoto

Satoshi Hashimoto created a warm, retro-inspired illustration campaign for Auriens Chelsea, commissioned by Politt Partners. Moving away from traditional luxury visuals, the work uses characterful linework and gentle humour to depict independent later living, highlighting community, vitality, and everyday moments with clarity and emotional resonance.

Dutch Uncle 8/30/25 Dutch Uncle 8/30/25

Satoshi Hashimoto : See, Speak, Hear No Evil for Transhelvetica

Dutch Uncle 8/24/25 Dutch Uncle 8/24/25

Satoshi Hashimoto illustrates UNIQLO Lifewear ‘Pufftech’

Satoshi Hashimoto illustrates UNIQLO’s LifeWear ‘Pufftech’, transforming technical innovation into playful, human-centred narratives.

His comic-like visuals bring clarity and warmth to performance clothing, shifting focus from engineering to everyday experience—where design becomes relatable, wearable, and embedded in daily life through character, humour, and accessible storytelling.

Dutch Uncle 8/22/25 Dutch Uncle 8/22/25

Drawn to Motion: Satoshi Hashimoto Illustrates Isuzu’s 2025 Truck Fleet

Satoshi Hashimoto reimagines Isuzu Motors’ 2025 truck fleet through refined line work and everyday scenes. Blending technical precision with human presence, his illustrations place commercial vehicles seamlessly into urban life—turning engineering into something quietly expressive, dependable, and visually composed.

Dutch Uncle 8/6/25 Dutch Uncle 8/6/25

Satoshi Hashimoto illustrating Swisspor’s World of Building Materials

Satoshi Hashimoto brings clarity and warmth to Swisspor’s technical world, transforming complex construction systems into engaging, human-centered visuals.

His illustrations guide readers through materials and processes with precision and personality—turning a functional catalog into a coherent, narrative-driven experience.

Dutch Uncle 5/9/25 Dutch Uncle 5/9/25

A Bookstore Reimagined: Japanese Illustrator Satoshi Hashimoto and LoveFrom Transform William Stout Books

This blog post explores the collaboration between Japanese illustrator Satoshi Hashimoto and Jony Ive’s creative collective, LoveFrom.

By redesigning the visual identity of the iconic William Stout Architectural Books, Satoshi’s warm, clean-line illustrations provide a humanistic touch, bridging tradition and modern branding to celebrate the enduring legacy of printed matter.