The Journal
The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.
This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.
A considered collection of work and ideas from the front line of contemporary illustration.
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Brian Rea / Noma Bar / Satoshi Hashimoto / Javi Aznarez / Debora Szpilman / Simone Massoni / Ping Zhu / Klaus Kremmerz / Lucas Varela / Charlotte Trounce / Marc Majewski / Kustaa Saksi / Alessandro Gottardo (SHOUT) / YOCO / Hsiao-Ron Cheng / Jisu Choi / Graham Roumieu / Tavis Coburn / Joel Holland / Robert Nicol (MA RCA) / Clara Dupré / Marc Burckhardt / Aesthetic Apparatus / Jon Gray (Gray318) / Christian Montenegro / LAPRISAMATA / Gaku Nakagawa / Adam McCauley
Life at Auriens Chelsea as Illustrated by Satoshi Hashimoto
Satoshi Hashimoto created a warm, retro-inspired illustration campaign for Auriens Chelsea, commissioned by Politt Partners. Moving away from traditional luxury visuals, the work uses characterful linework and gentle humour to depict independent later living, highlighting community, vitality, and everyday moments with clarity and emotional resonance.
Satoshi Hashimoto illustrates UNIQLO Lifewear ‘Pufftech’
Satoshi Hashimoto illustrates UNIQLO’s LifeWear ‘Pufftech’, transforming technical innovation into playful, human-centred narratives.
His comic-like visuals bring clarity and warmth to performance clothing, shifting focus from engineering to everyday experience—where design becomes relatable, wearable, and embedded in daily life through character, humour, and accessible storytelling.
Drawn to Motion: Satoshi Hashimoto Illustrates Isuzu’s 2025 Truck Fleet
Satoshi Hashimoto reimagines Isuzu Motors’ 2025 truck fleet through refined line work and everyday scenes. Blending technical precision with human presence, his illustrations place commercial vehicles seamlessly into urban life—turning engineering into something quietly expressive, dependable, and visually composed.
Satoshi Hashimoto illustrating Swisspor’s World of Building Materials
Satoshi Hashimoto brings clarity and warmth to Swisspor’s technical world, transforming complex construction systems into engaging, human-centered visuals.
His illustrations guide readers through materials and processes with precision and personality—turning a functional catalog into a coherent, narrative-driven experience.
A Bookstore Reimagined: Japanese Illustrator Satoshi Hashimoto and LoveFrom Transform William Stout Books
This blog post explores the collaboration between Japanese illustrator Satoshi Hashimoto and Jony Ive’s creative collective, LoveFrom.
By redesigning the visual identity of the iconic William Stout Architectural Books, Satoshi’s warm, clean-line illustrations provide a humanistic touch, bridging tradition and modern branding to celebrate the enduring legacy of printed matter.
Illustrating Medical Research: Satoshi Hashimoto for Queen Mary University, London
Satoshi Hashimoto collaborates with Queen Mary University of London on a healthcare illustration project addressing polypharmacy.
His warm, character-led visuals explore the complexities of managing multiple medications, supporting research into patient experience and helping medical professionals navigate more effective, empathetic conversations around treatment, care, and daily routines.
