Jisu Choi x CHANEL Animation: Panoramic Portrait of Seoul for Métiers d’art 2026

Jisu ChoiBranding and AdvertisingLuxury and Retail Illustration
Written By Dutch Uncle

Jisu Choi has illustrated an animated teaser for CHANEL’s Métiers d’art 2026 collection.

The film promotes the collection’s Seoul presentation, which took place on 26 May 2026 at Centre Pompidou Hanwha.

The Seoul show followed the collection’s original unveiling in New York and marked another major presentation of Matthieu Blazy’s first Métiers d’art collection for CHANEL.

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The animation introduces Seoul as the setting for the collection.

It presents the city as a panoramic landscape where tradition, modernity, nature and urban life come together. The concept imagines Gabrielle “Coco” Chanel arriving in Korea and encountering the many different faces of Seoul.

For CHANEL, Métiers d’art is one of the House’s key annual collections. Launched in 2002, the series celebrates the specialist craft of CHANEL’s artisan partners, including embroidery, feather work, millinery, pleating, costume jewellery and other forms of high-level savoir-faire.

The 2026 collection was first presented in New York, where Matthieu Blazy built the story around characters crossing paths in the subway. CHANEL described the collection as a meeting of craft and pop culture, and as a love story between CHANEL and New York.

The Seoul presentation gives the collection a new context.

Centre Pompidou Hanwha, where the Seoul show was staged, is the first Korean outpost of the French cultural institution. Located in Seoul’s Yeouido district, it is set within the 63 Building and is positioned as a new cultural bridge between Korea, France and the international art world.

Jisu Choi’s teaser supports this wider cultural setting.

Rather than showing the clothes directly, the animation builds atmosphere around the presentation. It places CHANEL’s Métiers d’art collection within an illustrated vision of Seoul, using the city’s architecture, landscape and cultural layers as the visual starting point.

The result is a concise promotional film with a clear purpose: to announce and frame CHANEL Métiers d’art 2026 in Seoul.

It connects the collection, the city and the House’s long-standing focus on craftsmanship through Jisu Choi’s illustrated animation.

See more of Jisu Choi’s work here: https://www.dutchuncle.co.uk/jisu-choi

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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