The Journal

The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.

This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.

A considered collection of work and ideas from the front line of contemporary illustration.

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Brian Rea / Noma Bar / Satoshi Hashimoto / Javi Aznarez / Debora Szpilman / Simone Massoni / Ping Zhu / Klaus Kremmerz / Lucas Varela / Charlotte Trounce / Marc Majewski / Kustaa Saksi / Alessandro Gottardo (SHOUT) / YOCO / Hsiao-Ron Cheng / Jisu Choi / Graham Roumieu / Tavis Coburn / Joel Holland / Robert Nicol (MA RCA) / Clara Dupré / Marc Burckhardt / Aesthetic Apparatus / Jon Gray (Gray318) / Christian Montenegro / LAPRISAMATA / Gaku Nakagawa / Adam McCauley

Joel Minter 4/29/26 Joel Minter 4/29/26

Jisu Choi illustrates Deadline Hollywood’s 2026 Contenders Television Issue

Jisu Choi illustrates Deadline Hollywood’s 2026 Contenders Television program with a vibrant cutaway “dolls house” of the year’s awards-season television landscape, referencing Andor, Severance, Only Murders in the Building, The White Lotus, and the wider studio world behind the screen.

Dutch Uncle 4/1/26 Dutch Uncle 4/1/26

Jisu Choi: The Illustrator Behind the Iconic Poster for Netflix’s "BTS: The Return"

Discover the story behind the official Netflix poster for BTS: The Return, illustrated by acclaimed South Korean artist Jisu Choi.

Commissioned for the global premiere on March 27, this exclusive artwork captures the evolution of BTS from military service to their new album, Arirang. Directed by Bao Nguyen, Jisu’s intricate hand-drawn style perfectly encapsulates the K-pop icons' journey.

Explore the creative process behind the year’s most anticipated documentary.

Dutch Uncle 12/3/25 Dutch Uncle 12/3/25

Louis Vuitton’s Visionary Journeys Seoul: A Look at the Six-Floor Experience

Louis Vuitton presents Visionary Journeys Seoul, a six-floor cultural and retail experience at Shinsegae The Reserve, blending exhibitions, dining, and design. Illustrator Jisu Choi created clear wayfinding maps and icons, supporting a cohesive visitor journey that connects travel, craftsmanship, and contemporary luxury storytelling.

Dutch Uncle 9/26/25 Dutch Uncle 9/26/25

Musée d’Orsay x Kiblind Atelier: Past Masters, Contemporary Illustration Voices

Musée d’Orsay collaborates with Kiblind Atelier on a risograph poster series reinterpreting classic artworks. Featuring illustrators including Jisu Choi, the project bridges historical painting and contemporary illustration, creating tactile prints that explore how visual language evolves across time.

Dutch Uncle 4/29/25 Dutch Uncle 4/29/25

Cloned, Killed, Repeated: Film Poster of Mickey 17 illustrated by Jisu Choi

Dutch Uncle 11/13/24 Dutch Uncle 11/13/24

Jisu Choi’s 25th Anniversary Poster for SpongeBob SquarePants

Dutch Uncle 5/16/24 Dutch Uncle 5/16/24

South Korean Book Design: The Illustrations of Jisu Choi

The recent surge in South Korean book design, highlighted by Jisu Choi’s work, reflects a shift from functional 1980s layouts to expressive, collectible artifacts. J

isu blends traditional and modern techniques, using vivid patterns and dynamic narratives to create tactile covers that act as integral storytelling elements in a competitive global market.