Noma Bar’s Animation Drives StoryCorps' "One Small Step America" PSA Campaign

AnimationNoma Bar

Aug 29

StoryCorps has launched its national "One Small Step America" initiative with a striking PSA campaign, fronted by the distinctive animation and illustrations of renowned artist Noma Bar.

As the campaign seeks to bridge the widening political divide in the United States, Noma’s work plays a central role in conveying the campaign’s core message: "Let’s Talk…for a Change."

https://storycorps.org/storycorps-launches-one-small-step-america-with-national-psa-campaign

Noma, celebrated for his minimalist yet evocative visual style, has crafted an animation that resonates deeply with the campaign's mission. Known for his ability to communicate complex ideas through simple forms and the clever use of negative space, Noma's work is particularly suited to the "One Small Step" initiative, which aims to encourage dialogue over division.

The animation serves as both a visual metaphor and a narrative tool, illustrating the power of conversation to bring people together, even across deep ideological divides. Noma’s use of fluid transitions and symbolic imagery not only captures attention but also underscores the campaign's message that, despite our differences, we share a common humanity.

This campaign marks a significant expansion of StoryCorps’ One Small Step initiative, which pairs strangers with opposing political views in conversations designed to foster understanding rather than debate. The initiative, rooted in social psychology’s contact theory, has already seen success in local communities, and the national PSA campaign aims to scale this model of dialogue across the country.

Noma's animation, featured across digital, print, broadcast, and outdoor platforms, directs viewers to TakeOneSmallStep.org, where they can learn more about the initiative, watch modeled conversations, and sign up to participate. The collaboration with Noma and the creative agency I.D/W has resulted in a visually compelling campaign that not only captures the essence of "One Small Step" but also invites Americans to take part in a journey toward empathy and understanding.

In a time of increasing polarization, Noma’s animation for StoryCorps serves as a poignant reminder of the power of dialogue and the potential for visual storytelling to inspire meaningful social change.

Noma BarStorycorpsAnimation

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

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