Noma Bar x Sartorious

AnimationIllustrationNoma Bar
Written By Dutch Uncle

Noma Bar worked with Sartorius on a global illustration and animation campaign used across print and digital media. The campaign was deployed internationally, with placements in Japan, Boston, and Suzhou, and adapted across multiple formats within a single campaign structure.

Sartorius develops equipment and software for laboratories and pharmaceutical manufacturers. The company provides tools used to grow cells, filter liquids, measure samples, and monitor data during research and early production.

These systems support the development of medicines, vaccines, and advanced therapies. In practical terms, Sartorius helps laboratories check whether a process works and whether it produces consistent results before scaling up.

The campaign was built to communicate clearly across regions. Messages remain direct and readable without specialist knowledge. This allows the same material to function in different markets without adjustment to tone or meaning.

Consistency carries the message.

Across print and digital placements, the campaign holds together through structure rather than variation. The same framework appears in each execution. Scientists encounter familiar subject matter presented plainly. Viewers outside the field follow the information without guidance.

Dutch Uncle

Dutch Uncle is an award-winning international illustration and animation agency founded in 2006 by Helen Cowley. With offices in London, New York, and Tokyo, we operate across every major timezone, connecting the world's most ambitious brands with exceptional global creative talent.

Over nearly two decades, Dutch Uncle have built one of the most decorated artist rosters in the industry. Our artists have produced Gold Clio and Cannes Lions award-winning work for clients spanning fashion, luxury, fintech, tech, healthcare, and publishing. We have collaborated on prestige illustration and animation projects for global leaders, including Hermès, Burberry, Chanel, Louis Vuitton, and Rimowa, as well as Apple, Google, Mercedes, Netflix, Pfizer, AstraZeneca, The New York Times.

We represent illustrators and animation directors who lead their fields in conceptual thinking, visual intelligence, and craft. Artists whose work cuts through algorithmic sameness to deliver genuine cultural impact.

Beyond our core roster, we also draw on an international network of talent across five continents to meet the scale and complexity of any brief.

Dutch Uncle operates as a full-service creative production partner, managing everything from artist sourcing and briefing through to licensing, copyright, animation production, and final delivery.

We specialise in complex, multi-market projects that demand creative precision and seamless execution. Whether that is a single editorial commission, a suite of high-impact social media assets, or a global animated campaign.

For nearly twenty years, the world's leading agencies, publishers, cultural institutions, and brands have trusted us to bring their most ambitious work to life.

https://www.dutchuncle.co.uk
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